We design and develop human-centric and robust mobile apps, while also delivering maintenance and security on a robust architecture.







Our Process

Phase 1. Gathering Information: Purpose, Main Goals, and Target Audience


Determine mobile app goals and success metrics

What do we do?
  • Send you The Data Duck App Thinkathon
    This includes questions like
    • What problem (or problems) will your app solve for your customers?
    • What features will it include?
    • What is your app’s core appeal?
    • What platform (or platforms) will you use?
    • What are your competitors doing? Do they have apps? If so, what features do they offer?
    • What is your overall app development budget?
    • What is your timeline for development? When will you launch your app?
    • How will you market and promote your app?
  • Once we receive the app thinkathon, we work with you to -create a functional requirements document and a quote

If you need help with research, contact us! We provide product research services.

What do you need to do
  • Set time aside with your team and brainstorm your way through the app thinkathon

    Expert tip: In many cases, determining your app’s features and benefits is a balancing act between your overall app development budget and your in-house capabilities. However, when it comes to prioritizing functionality, research shows that app design should emphasize customer engagement over exclusive services.

Once you’ve decided upon your feature-set and your app’s MVP (Minimum Viable Product) with our strategy team, our business analysts create user stories (an idea of how people will use your app and what they will use it for. These stories outline a user and their end-goal, as well as the pages/navigation they use to achieve this goal) and a quote. The quote depends on our engagement type .

Estimated time

1-2 weeks

Phase 2. Planning: Wireframe Creation


We use the Functional requirements Document as a guide to wireframe the app. The Data Duck’s wireframing process helps refine the ideas and arrange all components of the design in the right way. This process help us develop a clear understanding of how proposed features and ideas fuse together into a functional app. Wireframes helps us demonstrate the relationship between each screen and how the users will navigate through the app.We focus on the user experience and keep in mind the differences in the way people use a mobile app versus a mobile website.

What do we do

Send you module wise wireframes

What do you do

Go through the wireframes and give us feedback


A prototype When we say prototype, we don’t mean a fully-designed and functional app. The prototype at this stage should be designed around specific features or functions that are the most important for your project, so they can be tested and validated after you begin development.

Estimated time

1-3 weeks

Phase 3. Technical Architecture, Cybersecurity plan and Tech Stack


Our technical architect and cybersecurity specialists use the wireframes as a guide for the backend structures we’ll need to create to support your app—think APIs, data diagrams, servers, data integration, and push notification services.

Phase 4: Visual design

Here we select design elements, such as color scheme & typography that's both attractive & easy to use. Our decisions are based on scientific reasons specific to the personas developed by UX designers.

Phase 5: Development

Develop according to the engagement method you’ve chosen - ideally in sprints that get you to your users quickly. Building rapid and easy iterations of your app allows your product to be tested with real users so you can adapt it based on their feedback.

Working in this way will save you a lot of time and money as changes can be made in the most efficient way, rather than coming to the final build and realising you need to make a bunch of changes.

Phase 6: Testing

We test the app as a whole and fix any bugs that may arise

Phase 7: Deployment

The time taken during the deployment stage in the process can be broken down into two main areas: submission and review

While submitting your app to either the App Store or the Google Play Store, you’ll need to create a developer account and share a few things:

  • Company and contact info
  • Screenshots
  • Descriptions
  • Icons
  • Demonstrations

Our graphic design team can help you with the screenshots, icons and demonstrations.

Estimated time

up to 2 weeks

How Are We Different

  • Quality assurance

  • Excellent Support

  • Affordable price

  • Great partnership

  • Rest assured

  • Expert team

Astounding increases in key metrics such as Onboarding Completion Rate, DAUs, WAUs, MAUs, Feature Adoption Rate, and an impressive Product NPS. The cherry on top was our app being spotlighted by Apple in the App Store - a testament to the quality and impact of their work.

Working with Ritu and her dedicated team has been an absolute pleasure. Their expertise spans across product strategy, UX, and UI design. They consistently went above and beyond, leaving no stone unturned. We're more than just satisfied with The Data Duck; we're elated. Thank you for changing the trajectory of our brand. We couldn't recommend you more highly.



Our partnership with The Data Duck has been nothing short of transformative for MAMMA-MIYA. Under their expert guidance, we embarked on a comprehensive redesign journey

Prior to collaborating with them, we saw our product through a narrow lens. They very patiently understood the vision, the customer needs and insights and the existing product. And based on that solid understanding, they encouraged us to shift our perspective, helping us understand and redefine our user goals. This was a pivotal moment for us, influencing the way we approached every feature and design aspect, all of it with huge user empathy.



The team, under the leadership of Ritu, have done an exemplary job and delivered beyond expectations. Am truly happy with the commitment of Ritu and her team, and the solid skillset they bring to the table.

The team at The Data Duck, have recently designed and developed a mobile application and website for me, that has been launched globally. In fact, it is the first of its kind from India. The team’s continued endeavour to learn, understand, improve and contribute, will surely help them shine brighter, in the years ahead..

Praveen Kenneth

Founder, Freedom Guru

When the success of your product hinges on having a great user experience, the only option is to work with...

I’ve seen founders struggle to hire great designers and UX consultants because of the fierce competition. When the success of your product hinges on having a great user experience, the only option is to work with a specialist UX agency. But many good UX design companies who do excellent work fly under the radar and get new projects only through word of mouth. The Data Duck is one such firm.

Jeremy Coller

Chairman, Coller Capital

Ritu David crafted digital products that aided critical decision making at the highest levels of government...

We respect her aptitude as a data scientist who understands human behaviour on digital platforms and thank her for her contribution.

Paul Symon

Director, Defense Intelligence organization

Ritu and her team ran product sprints with us and co-created our GTM version of the Calm website.

Their design sensibilities and strong understanding of human behaviour played a large role in the success of our product. While we have grown into having our own teams, we reach out to Ritu as a consultant from time to time. She has been part of our product design journey from the beginning.

Alex Tew

Co-Founder and Co-CEO Calm App

Our Clients

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Web Development

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UI & UX Design

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Custom Software Development

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Other services



Brands help people make a choice, a choice among salts, financial institutions, political parties. And the choices are increasing.
The Data Duck ensures people choose you.

View the work The Data Duck did for Aesop, The Mills and Liberty Foods to create unforgettable brands that are always top of mind.



You can get an edge on the competition with a strong, integrated strategy that combines content marketing, research, technical SEO, social media, paid strategies, and other elements of online marketing.


UX Copywriting

We craft human- centric web experiences that create business value. We have made over 160 websites for clients across 12 countries and various industries.

Check out how The Data Duck has helped Moda Operandi, BHP Billiton and Marriott Bonvoy improve business top line and meet their strategic objectives.


Get in touch

If you think good design is expensive,
you should look at the cost of bad design.

- Ralf Speth

Let's build something
great together.

We’ve worked with clients of all sizes, from enterprise brands to funded startups. Let’s talk about your project and how we can help provide value.


Melbourne, Australia.
2a Clifton Grove,
Hawthorn East
ABN: 88646314114

Mumbai, India.
The Quorum Mumbai
5th Floor, Cabin 508, Tower 2A,
North Annex, One World Center,
Senapati Bapat Marg, Saidham Nagar,
Lower Parel, Mumbai,
Maharashtra 400013

Düsseldorf, Germany.