Optimise for Older Adults, Part 3: Content, Navigation

Senior Friendly Website, How to optimise Website, Content for Senior-Friendly website, Navigation for Senior-Friendly Website

20 Jul Optimise for Older Adults, Part 3: Content, Navigation

Navigation, information organisation, and language are imperative factors in enabling the adoption of a platform by older adults. In the first two parts of our 3-part series on senior-friendly optimisation, we concentrated on predominantly visual elements to enhance UX and encourage inclusivity. In this final part, we will explore how you can enhance your website or web-apps content and navigation to provide ease of use!

Cognitive decline with age proves to be an obstacle to efficient task-completion and information identification by older adults on online platforms. They experience a higher susceptibility to memory loss, and their ability to encode new memories of events and facts decreases. With diseases such as Alzheimer’s Disease on the rise, it is becoming increasingly important for designers to reform their messaging, navigation features and information organisation principles. Additionally, many pieces of research have observed that attitude is correlated with the adoption of online platforms. By giving seniors an easily understandable and well organised UX, you fast track the utilization of your website or application. 

We will continue to explore the design of the HSBC India website. It is interesting to dissect their choices regarding user-flow and information communication, and how their design principles extend the efficiency of these. As a widely utilised banking service in India, its users fall into all age groups. This is why HSBC India’s website is extremely fitting for this analysis. 

Design choices made by HSBC India that contribute to a senior-friendly platform –

Design choices made by HSBC India that do not contribute to a senior-friendly platform – 

Adopting language optimised for older adults will allow them to better understand the information that you are trying to convey. Task efficiency will be increased as instructions will be better understood. Furthermore, it’ll be easier for older adults to find relevant information while viewing pages, which will subsequently aid in navigation. Adopting information organisation principles such as breadth vs. depth will reduce the reliance on memory while seniors use your platform. Additionally, by providing information on where the user is with respect to the routes from the home page, and by providing support for scrolling, you will make your platform more accessible to seniors by reducing the cognitive burden. An improved user experience will foster their confidence in utilising web-based platforms and encourage a larger number of older adults to begin utilising your online service. 

Are you interested in this field? Begin adopting senior-friendly content and navigation principles to refine the UI/UX for older adults. Let’s start a conversation – contact us now! 

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