We craft human- centric web experiences that create business value.







Our Process

Phase 1. Gathering Information: Purpose, Main Goals, and Target Audience

  • Establish the goals you want to achieve from your website. This is the strategic plan!
  • Determine your target audience - keeping humans at the center of all strategy, design and development is key to success.
What do we do?
  • Send you a Website or Webapp thinkathon
  • Conduct UX research
  • Determine stakeholder groups and their goals
  • Set a creative direction for your site: this includes visual and literary elements
What do you need to do:
  • Workshop things with us
  • Share brand guidelines
  • Share content like photos, awards, or any news clips you would like to highlight on your website

We co-create a detailed plan with you: efforts, milestones, timelines, and costs. A detailed plan based on this pre-development data can protect you from spending extra resources on solving unexpected issues such as design changing or adding the functionality that wasn’t initially planned.

Estimated time

7 working days

Phase 2. Planning: Sitemap and Wireframe Creation


We translate your goals into a tactical plan

What do we do
  • Co-create a sitemap

    Sitemap created by The Data Duck describes the relations between the main areas of your website. Such representation helps you understand how usable the final product will be. The main reason behind the sitemap creation is to build a human-friendly and easy to navigate website.
    Once the Sitemap is agreed upon, we move onto creating wireframes.

  • Creating Wireframes

    Wireframes are an important communication tool in any web or app project. It gives you, The Data Duck designers and our developers, an opportunity to walk through the structure of the website without getting sidetracked by design elements such as colors and images. Never miss this step!

What do you do
  • Share any information we missed out on Phase 1
  • Go through the plans before signing off on them

Complete clarity before design and development begins.

Estimated time

1 to 5 weeks

Phase 3. Design: Page Layouts, Review, and Approval Cycle


A design that is easy on the eyes and on the attention span!

What do we do?

Design keeping the stakeholders and target audience in mind.

During the design phase, your website takes shape. This is usually the most exciting phase for everyone involved. All the visual content is placed according to the sitemap and wireframes we co-created in Phase 2. Once again, all the info The Data Duck gathered through the first phase is crucial for successful design.


A design that is primed for a communication layer

Estimated time

1-3 weeks

Phase 4. Content Writing and Assembly


Create clear communication that builds your brand and is structured for digital consumption

What do we do?
  • Follow the literary style we agreed upon in Phase 1. Is your brand language formal and traditional? Upbeat and young?
  • Go through the literary content shared by you and bring it down to its essence
  • Write in a way that your website visitors achieve their goals. We do this by writing the text that guides users as they navigate and interact with your website.

Communication that is compelling and easy to understand. The only person who reads every word on your website is you! The Data Duck writes User Experience copy for digital devices and behavior.

Estimated time

1-2 weeks

Phase 5. Coding


Bringing the communication and design to life using clean code.

We support the following resolutions and browsers
Resolutions for:


  • 1366x768
  • 1920x1080
  • 1536x864
  • 1440x900


  • 768x1024
  • 1280x800


  • 375x812
  • 375x667
Browsers we support
  • Google Chrome
  • Mozilla Firefox
  • Safari
What you do

Be patient!


A functioning website that’s ready to be tested.

Estimated time

2 to 3 weeks

Phase 6. Testing, Review, and Launch


Ensuring the website is running smoothly and functioning to achieve the goals we set in Phase 1

What do we do?
  • Every single link is tested by The Data Duck testing team to make sure that nothing is broken.
  • The Data Duck testing team tests every form, every script, use spell-checking software to find possible typos. Use code validators to check if your code follows the current web standards.
What do you do?

Test the website - go through it as if you were seeing it for the first time.


We use File Transfer Protocol software to move your website from a test server to a live server. After this, we run a final check to ensure all files have been installed correctly.

Estimated time

1 to 2 weeks

Phase 7. Maintenance: Opinion Monitoring and Regular Updating


Ensuring your site is always working fine and everyone is satisfied. A website is more of a service than a product. It’s not enough to just create a website.

What do we do?
  • We install tools like Google Analytics (free) and listening tools (paid services like Konnect Insights)
  • The feedback system will allow us to detect possible problems your users face. We will let you know what tweaks we think will optimize your website.
  • If your website is old, we may need to update the technology it was built on to decrease security risks and ensure it’s running swiftly.
What do you do

Assess whether you want to optimize your site and let us know what changes you want.


You show up in the world in the best way, every day. The opening night isn’t a distant memory, but a commitment to quality that you deliver to your stakeholders always.

Estimated time


How Are We Different

  • Quality assurance

  • Excellent Support

  • Affordable price

  • Great partnership

  • Rest assured

  • Expert team

What They Say About Us

Jeremy Coller

Chairman, Coller Capital

When the success of your product hinges on having a great user experience, the only option is to work with...

I’ve seen founders struggle to hire great designers and UX consultants because of the fierce competition. When the success of your product hinges on having a great user experience, the only option is to work with a specialist UX agency. But many good UX design companies who do excellent work fly under the radar and get new projects only through word of mouth. The Data Duck is one such firm.

Paul Symon

Director, Defense Intelligence organization

Ritu David crafted digital products that aided critical decision making at the highest levels of government...

Ritu David crafted digital products that aided critical decision making at the highest levels of government. We respect her aptitude as a data scientist and who understands human behaviour on digital platforms and thank her for her contribution.

Alex Tew

Co-Founder and Co-CEO Calm App

Ritu and her team ran product sprints with us and co-created our GTM version of the Calm website.

Ritu and her team ran product sprints with us and co-created our GTM version of the Calm website. Their design sensibilities and strong understanding of human behaviour played a large role in the success of our product. While we have grown into having our own teams, we reach out to Ritu as a consultant from time to time. She has been part of our product design journey from the beginning.

Our Clients

Get a dedicated team for ​


App Development

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UI & UX Design

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Custom Software Development

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Other services



Brands help people make a choice, a choice among salts, financial institutions, political parties. And the choices are increasing.
The Data Duck ensures people choose you.

View the work The Data Duck did for Aesop, The Mills and Liberty Foods to create unforgettable brands that are always top of mind.


Quality Assurance

Our team of qualified and experienced software testers can check your product on various parameters like applicability, functionality, security and scalability, to ensure that it meets quality standards and your expectations. By putting your software product or application through a rigorous, unbiased testing process, you can be confident of its caliber and performance.



You can get an edge on the competition with a strong, integrated strategy that combines content marketing, research, technical SEO, social media, paid strategies, and other elements of online marketing.


Project Management

Do you need to focus on the big picture and growth while someone else focuses on the minute details? Reach out to us and hire certified project managers to ensure your project is on track and on quality. Our technical and business project managers have handled hundreds of projects and are highly skilled.


UX Copywriting

We craft human- centric web experiences that create business value. We have made over 160 websites for clients across 12 countries and various industries.

Check out how The Data Duck has helped Moda Operandi, BHP Billiton and Marriott Bonvoy improve business top line and meet their strategic objectives.


Get in touch

If you think good design is expensive,
you should look at the cost of bad design.

- Ralf Speth

Let's build something
great together.

We’ve worked with clients of all sizes, from enterprise brands to funded startups. Let’s talk about your project and how we can help provide value.


2a Clifton Grove,
Hawthorn East
Melbourne, Australia
ABN: 88646314114

1st Floor,
WeWork Raheja Platinum,
Andheri East, Mumbai,
Maharashtra 400059, India.