• For 20 years, Fortune 500 companies, startups, governments, and conglomerates have trusted us with CAC/CLV.

  • For 20 years, Fortune 500 companies, startups, governments, and conglomerates have trusted us with CAC/CLV.

About Us

Services & Solutions

Programs

Resources

Brand Clarity Transformation

Contact Us

Reviews

Reviews

Let’s Build

Unignorable Brands

IPO shaping narratives

Epic Apps

Huge ROAS

Massive CLV!

Unignorable Brands

Unignorable Brands

IPO shaping narratives

Epic Apps

Huge ROAS

Massive CLV!

Unignorable Brands

Unignorable Brands

IPO shaping narratives

Epic Apps

Huge ROAS

Massive CLV!

Unignorable Brands

COGX

COGX

Winner

Anthem

Anthem

Winner

Apple

Apple

Design Partners

For 20 years we’ve build transformative digital experiences for the world's leading brands by blending design, behaviour and technology. Every year, we get better!

Let’s kick KPI goals together!

Let’s kick KPI goals together!

View Our Work

View Our Work

Most Popular Services

Melbourne

Mumbai

Melbourne

Mumbai

Melbourne

Mumbai

35%

Reduction in CAC for approximately 250 D2C and integrated players

257

Shopify Sites

10 x

CLV achieved in BFSI

>2000

Solutions deployed for clients across industries and geographies

3 Hubs

Mumbai, Melbourne, and Duesseldorf with the ability to work client side across the globe.

Even in Lappland!

Testimonials

  • Alex Tew

    Co-Founder and Co-CEO Calm App

    Ritu and her team ran product sprints with us and co-created our GTM version of the Calm website.

    Their design sensibilities and strong understanding of human behaviour played a large role in the success of our product. While we have grown into having our own teams, we reach out to Ritu as a consultant from time to time. She has been part of our product design journey from the beginning.

  • Jeremy Coller

    Chairman, Coller Capital

    When the success of your product hinges on having a great user experience, the only option is to work with.

    I’ve seen founders struggle to hire great designers and UX consultants because of the fierce competition. When the success of your product hinges on having a great user experience, the only option is to work with a specialist UX agency. But many good UX design companies who do excellent work fly under the radar and get new projects only through word of mouth. The Data Duck is one such firm.

  • Paul Symon

    Director, Defense Intelligence organization

    Ritu David crafted digital products that aided critical decision making at the highest levels of government.

    We respect her aptitude as a data scientist who understands human behaviour on digital platforms and thank her for her contribution.

  • Lauren Santo

    Co-Founder, Moda Operandi

    We were able to get a team that worked with us in New York and also have support from India.

    Ritu understands luxury and was able to execute our rebranding across our digital assets. We will engage The Data Duck again to augment our internal team. Thank you, Ritu.

  • Namrata

    Founder, MAMMA-MIYA

    Astounding increases in key metrics such as Onboarding Completion Rate, DAUs, WAUs, MAUs, Feature Adoption Rate, and an impressive Product NPS. The cherry on top was our app being spotlighted by Apple in the App Store - a testament to the quality and impact of their work.

    Working with Ritu and her dedicated team has been an absolute pleasure. Their expertise spans across product strategy, UX, and UI design. They consistently went above and beyond, leaving no stone unturned. We're more than just satisfied with The Data Duck; we're elated. Thank you for changing the trajectory of our brand. We couldn't recommend you more highly.

  • Aashika

    Founder, MAMMA-MIYA

    Our partnership with The Data Duck has been nothing short of transformative for MAMMA-MIYA. Under their expert guidance, we embarked on a comprehensive redesign journey

    Prior to collaborating with them, we saw our product through a narrow lens. They very patiently understood the vision, the customer needs and insights and the existing product. And based on that solid understanding, they encouraged us to shift our perspective, helping us understand and redefine our user goals. This was a pivotal moment for us, influencing the way we approached every feature and design aspect, all of it with huge user empathy.

  • Praveen Kenneth

    Founder, Freedom Guru

    The team, under the leadership of Ritu, have done an exemplary job and delivered beyond expectations. Am truly happy with the commitment of Ritu and her team, and the solid skillset they bring to the table.

    The team at The Data Duck, have recently designed and developed a mobile application and website for me, that has been launched globally. In fact, it is the first of its kind from India. The team’s continued endeavour to learn, understand, improve and contribute, will surely help them shine brighter, in the years ahead..

  • Avni Biyani

    Concept Head at Foodhall-Future Group

    Working with Ritu, Tulika and The Data Duck was an excellent experience.

    Their omni-channel digital strategy and design for FoodStories and other Think9 brands has been nothing short of brilliant. I’d highly recommend them for branding, storytelling and design.

  • Amanpreet

    Ahluwalia 

    Business Head - Zoya

    Ritu and The Data Duck team have supported us for 4 years with all things digital.

    I’d recommend them wholeheartedly to anyone in luxury looking to win at digital.

  • Projjal Ghatak

    Tech Entrepreneur, CEO Coach And Angel Investor

    Ritu’s UX knowledge is unparalled.

  • Ethan Sherbondy 

    Co-Founder & CTO at Betafi: The Unified User Research Platform

    Ritu and The Data Duck set the branding and UI for Betafi and we are so grateful we got it right on the first go.

  • Vinita Kumar

    Founder of Tianu Furniture

    Ritu David of The Data Duck has been working with us for a little over a year now.

    We are boutique design house engaged in designing, manufacturing and retailing residential furniture. I was introduced to Ritu through a common acquaintance and first met her at my showroom. I remember her first words when she entered my store - “You guys are a hidden gem and the world needs to know about you.” And she has lived by that.

  • Murad Moheet

    Logistics Manager, Coca Cola

    The Data Duck was a pleasure to work with.

    Their team worked onsite and offsite without any communication gaps or deployment issues. Their QA team is particularly impressive.

  • Andreas Boesch

    Managing Director, South East Asia

    The Data Duck’s ability to sift through data and come up with insights that go through to strategy and execution is unique.

    They have used the data driven approach for a long time and the impact can be seen. Ritu’s enthusiasm and involvement is unique. She oversaw a lot of the work herself. This is unusual for CEOs but I think it’s a good thing.

  • Dr Sonali Kohli

    Founder, eda baby

    Saved 82% on GTM and awareness building.

    Thanks to the guerilla marketing strategy and clarity provided by The Data Duck.

  • Nidhi

    Founder, Kitsters

    The Brand Clarity and GTM Program was a revelation. The shift from selling 'learning' to 'fun' resonated deeply with our audience.

    It wasn't just a change in wording; it was a fundamental shift in our brand identity. This new approach brought an influx of engagement, turning passive customers into active brand advocates. Our CAC reduced by 83%, customer service time dropped by 72% and sales have gone 4x. The way Ritu goes to the fundamentals and help you build messaging and a brand that stands out, from the ground up, is truly magical.

  • Alex Tew

    Co-Founder and Co-CEO Calm App

    Ritu and her team ran product sprints with us and co-created our GTM version of the Calm website.

    Their design sensibilities and strong understanding of human behaviour played a large role in the success of our product. While we have grown into having our own teams, we reach out to Ritu as a consultant from time to time. She has been part of our product design journey from the beginning.

  • Jeremy Coller

    Chairman, Coller Capital

    When the success of your product hinges on having a great user experience, the only option is to work with.

    I’ve seen founders struggle to hire great designers and UX consultants because of the fierce competition. When the success of your product hinges on having a great user experience, the only option is to work with a specialist UX agency. But many good UX design companies who do excellent work fly under the radar and get new projects only through word of mouth. The Data Duck is one such firm.

  • Paul Symon

    Director, Defense Intelligence organization

    Ritu David crafted digital products that aided critical decision making at the highest levels of government.

    We respect her aptitude as a data scientist who understands human behaviour on digital platforms and thank her for her contribution.

  • Lauren Santo

    Co-Founder, Moda Operandi

    We were able to get a team that worked with us in New York and also have support from India.

    Ritu understands luxury and was able to execute our rebranding across our digital assets. We will engage The Data Duck again to augment our internal team. Thank you, Ritu.

  • Namrata

    Founder, MAMMA-MIYA

    Astounding increases in key metrics such as Onboarding Completion Rate, DAUs, WAUs, MAUs, Feature Adoption Rate, and an impressive Product NPS. The cherry on top was our app being spotlighted by Apple in the App Store - a testament to the quality and impact of their work.

    Working with Ritu and her dedicated team has been an absolute pleasure. Their expertise spans across product strategy, UX, and UI design. They consistently went above and beyond, leaving no stone unturned. We're more than just satisfied with The Data Duck; we're elated. Thank you for changing the trajectory of our brand. We couldn't recommend you more highly.

  • Aashika

    Founder, MAMMA-MIYA

    Our partnership with The Data Duck has been nothing short of transformative for MAMMA-MIYA. Under their expert guidance, we embarked on a comprehensive redesign journey

    Prior to collaborating with them, we saw our product through a narrow lens. They very patiently understood the vision, the customer needs and insights and the existing product. And based on that solid understanding, they encouraged us to shift our perspective, helping us understand and redefine our user goals. This was a pivotal moment for us, influencing the way we approached every feature and design aspect, all of it with huge user empathy.

  • Praveen Kenneth

    Founder, Freedom Guru

    The team, under the leadership of Ritu, have done an exemplary job and delivered beyond expectations. Am truly happy with the commitment of Ritu and her team, and the solid skillset they bring to the table.

    The team at The Data Duck, have recently designed and developed a mobile application and website for me, that has been launched globally. In fact, it is the first of its kind from India. The team’s continued endeavour to learn, understand, improve and contribute, will surely help them shine brighter, in the years ahead..

  • Avni Biyani

    Concept Head at Foodhall-Future Group

    Working with Ritu, Tulika and The Data Duck was an excellent experience.

    Their omni-channel digital strategy and design for FoodStories and other Think9 brands has been nothing short of brilliant. I’d highly recommend them for branding, storytelling and design.

  • Amanpreet

    Ahluwalia 

    Business Head - Zoya

    Ritu and The Data Duck team have supported us for 4 years with all things digital.

    I’d recommend them wholeheartedly to anyone in luxury looking to win at digital.

  • Projjal Ghatak

    Tech Entrepreneur, CEO Coach And Angel Investor

    Ritu’s UX knowledge is unparalled.

  • Ethan Sherbondy 

    Co-Founder & CTO at Betafi: The Unified User Research Platform

    Ritu and The Data Duck set the branding and UI for Betafi and we are so grateful we got it right on the first go.

  • Vinita Kumar

    Founder of Tianu Furniture

    Ritu David of The Data Duck has been working with us for a little over a year now.

    We are boutique design house engaged in designing, manufacturing and retailing residential furniture. I was introduced to Ritu through a common acquaintance and first met her at my showroom. I remember her first words when she entered my store - “You guys are a hidden gem and the world needs to know about you.” And she has lived by that.

  • Murad Moheet

    Logistics Manager, Coca Cola

    The Data Duck was a pleasure to work with.

    Their team worked onsite and offsite without any communication gaps or deployment issues. Their QA team is particularly impressive.

  • Andreas Boesch

    Managing Director, South East Asia

    The Data Duck’s ability to sift through data and come up with insights that go through to strategy and execution is unique.

    They have used the data driven approach for a long time and the impact can be seen. Ritu’s enthusiasm and involvement is unique. She oversaw a lot of the work herself. This is unusual for CEOs but I think it’s a good thing.

  • Dr Sonali Kohli

    Founder, eda baby

    Saved 82% on GTM and awareness building.

    Thanks to the guerilla marketing strategy and clarity provided by The Data Duck.

  • Nidhi

    Founder, Kitsters

    The Brand Clarity and GTM Program was a revelation. The shift from selling 'learning' to 'fun' resonated deeply with our audience.

    It wasn't just a change in wording; it was a fundamental shift in our brand identity. This new approach brought an influx of engagement, turning passive customers into active brand advocates. Our CAC reduced by 83%, customer service time dropped by 72% and sales have gone 4x. The way Ritu goes to the fundamentals and help you build messaging and a brand that stands out, from the ground up, is truly magical.

  • Namrata

    Founder, MAMMA-MIYA

    Astounding increases in key metrics such as Onboarding Completion Rate, DAUs, WAUs, MAUs, Feature Adoption Rate, and an impressive Product NPS. The cherry on top was our app being spotlighted by Apple in the App Store - a testament to the quality and impact of their work.

    Working with Ritu and her dedicated team has been an absolute pleasure. Their expertise spans across product strategy, UX, and UI design. They consistently went above and beyond, leaving no stone unturned. We're more than just satisfied with The Data Duck; we're elated. Thank you for changing the trajectory of our brand. We couldn't recommend you more highly.

  • Aashika

    Founder, MAMMA-MIYA

    Our partnership with The Data Duck has been nothing short of transformative for MAMMA-MIYA. Under their expert guidance, we embarked on a comprehensive redesign journey

    Prior to collaborating with them, we saw our product through a narrow lens. They very patiently understood the vision, the customer needs and insights and the existing product. And based on that solid understanding, they encouraged us to shift our perspective, helping us understand and redefine our user goals. This was a pivotal moment for us, influencing the way we approached every feature and design aspect, all of it with huge user empathy.

  • Paul Symon

    Director, Defense

    Intelligence

    organization

    Ritu David crafted digital products that aided critical decision making at the highest levels of government.

    We respect her aptitude as a data scientist who understands human behaviour on digital platforms and thank her for her contribution.

  • Alex Tew

    Co-Founder and Co-CEO

    Calm App

    Ritu and her team ran product sprints with us and co-created our GTM version of the Calm website.

    Their design sensibilities and strong understanding of human behaviour played a large role in the success of our product. While we have grown into having our own teams, we reach out to Ritu as a consultant from time to time. She has been part of our product design journey from the beginning.

  • Lauren Santo

    Co-Founder, Moda Operandi

    We were able to get a team that worked with us in New York and also have support from India.

    Ritu understands luxury and was able to execute our rebranding across our digital assets. We will engage The Data Duck again to augment our internal team. Thank you, Ritu.

  • Andreas Boesch

    Managing Director, South

    East Asia

    The Data Duck's ability to sift through data and come up with insights that go through to strategy and execution is unique

    They have used the data driven approach for a long time and the impact can be seen. Ritu's enthusiasm and involvement is unique. She oversaw a lot of the work herself. This is unusual for CEOs but I think it's a good thing.

  • Avni Biyani

    Concept Head at Foodhall-Future Group

    Working with Ritu, Tulika and The Data Duck was an excellent experience.

    Their omni-channel digital strategy and design for FoodStories and other Think9 brands has been nothing short of brilliant. I’d highly recommend them for branding, storytelling and design.

  • Ilya Verlinsky 

    Chief Technology Officer at TrailStone Group

    The Data Duck team has supported us with design and development solutions and we continue to work with them over 3 years across.

  • Projjal Ghatak

    Tech Entrepreneur, CEO Coach And Angel Investor

    Ritu’s UX knowledge is unparalled.

  • Ethan Sherbondy 

    Co-Founder & CTO at Betafi: The Unified User Research Platform

    Ritu and The Data Duck set the branding and UI for Betafi and we are so grateful we got it right on the first go.

  • Vinita Kumar

    Founder of Tianu Furniture

    Ritu David of The Data Duck has been working with us for a little over a year now.

    We are boutique design house engaged in designing, manufacturing and retailing residential furniture. I was introduced to Ritu through a common acquaintance and first met her at my showroom. I remember her first words when she entered my store - “You guys are a hidden gem and the world needs to know about you.” And she has lived by that.

  • Murad Moheet

    Logistics Manager, Coca Cola

    The Data Duck was a pleasure to work with.

    Their team worked onsite and offsite without any communication gaps or deployment issues. Their QA team is particularly impressive.

  • Andreas Boesch

    Managing Director, South East Asia

    The Data Duck’s ability to sift through data and come up with insights that go through to strategy and execution is unique.

    They have used the data driven approach for a long time and the impact can be seen. Ritu’s enthusiasm and involvement is unique. She oversaw a lot of the work herself. This is unusual for CEOs but I think it’s a good thing.

  • Dr Sonali Kohli

    Founder, eda baby

    Saved 82% on GTM and awareness building.

    Thanks to the guerilla marketing strategy and clarity provided by The Data Duck.

  • Nidhi

    Founder, Kitsters

    The Brand Clarity and GTM Program was a revelation. The shift from selling 'learning' to 'fun' resonated deeply with our audience.

    It wasn't just a change in wording; it was a fundamental shift in our brand identity. This new approach brought an influx of engagement, turning passive customers into active brand advocates. Our CAC reduced by 83%, customer service time dropped by 72% and sales have gone 4x. The way Ritu goes to the fundamentals and help you build messaging and a brand that stands out, from the ground up, is truly magical.

Partner With Us To

Do it all

5

Improve Things

5

Create Epic Experiences

5

Innovate
01 Omnichannel Design

Seamlessly integrating offline and online experiences through omnichannel strategy and design.

02 Digital Identity

Bringing India's luxe gourmant space alive on digital media.

03 Product Design

Co-creating award winning apps with Apple as an ecosystem partner.

04 Create Unignorable Brands

Omnichannel experiences for India's only global luxury brand.

05 Create a Brand Universe

Creating an immersive universe of fun for parents and babies to experience together.

06 Enhance Brand Clarity

Brand Clarity shifted 'learning' to 'fun,' cutting CAC 83%, service time 72%, and quadrupling sales.

07 Lower CAC

Draw 2+2≠4: outrage spreads, saves fuel; ducks love frugal CAC/CLV.

08 Increase CLV

Maximize CLV by targeting, onboarding, and retaining high-value customers.

09 Optimise Funnels

Gamifying pre-launch demand through a mix of social and queueing technology.

10 D2C - Shopify

Facilitating part of the $2.53 billion dollars over 18 years of digital experiences for the brand.

11 Decarbonise Product & Marketing

Designing a system for trading renewable energy across EU, Asia, and USA.

12 Corporate Communication

Storytelling of Unique Value Prop in the lead up to IPO.

13 Create a Data Moat

Using Data to create an unmatchable competitive advantage.

14 Problem Framing

One of 44 design sprints where we start with identifying what problem we need to solve!

15 GTM

Creating the Airtel app and design systems to GTM in West Africa.

Do it all

5

Improve Things

5

Create Epic Experiences

5

Innovate
01 Omnichannel Design

Seamlessly integrating offline and online experiences through omnichannel strategy and design.

02 Digital Identity

Bringing India's luxe gourmant space alive on digital media.

03 Product Design

Co-creating award winning apps with Apple as an ecosystem partner.

04 Create Unignorable Brands

Omnichannel experiences for India's only global luxury brand.

05 Create a Brand Universe

Creating an immersive universe of fun for parents and babies to experience together.

06 Enhance Brand Clarity

Brand Clarity shifted 'learning' to 'fun,' cutting CAC 83%, service time 72%, and quadrupling sales.

07 Lower CAC

Draw 2+2≠4: outrage spreads, saves fuel; ducks love frugal CAC/CLV.

08 Increase CLV

Maximize CLV by targeting, onboarding, and retaining high-value customers.

09 Optimise Funnels

Gamifying pre-launch demand through a mix of social and queueing technology.

10 D2C - Shopify

Facilitating part of the $2.53 billion dollars over 18 years of digital experiences for the brand.

11 Decarbonise Product & Marketing

Designing a system for trading renewable energy across EU, Asia, and USA.

12 Corporate Communication

Storytelling of Unique Value Prop in the lead up to IPO.

13 Create a Data Moat

Using Data to create an unmatchable competitive advantage.

14 Problem Framing

One of 44 design sprints where we start with identifying what problem we need to solve!

15 GTM

Creating the Airtel app and design systems to GTM in West Africa.

Do it all

5

Improve Things

5

Create Epic Experiences

5

Innovate
1. Full Brand Design

Seamlessly integrating offline and online experiences through omnichannel strategy and design.

Know More

02 Digital Identity

Bringing India's luxe gourmant space alive on digital media

Know More

03 Product Design

Creating the Airtel app and design systems to GTM in West Africa

Know More

04 Create Unignorable Brands

Omnichannel experiences for India's only global luxury brand

Know More

05 Create a Brand Universe

Creating an immersive universe of fun for parents and babies to experience together

Know More

06 Enhance Brand Clarity

Brand Clarity shifted 'learning' to 'fun,' cutting CAC 83%, service time 72%, and quadrupling sales.

Know More

07 Lower CAC

Draw 2+2≠4: outrage spreads, saves fuel; ducks love frugal CAC/CLV.

Know More

08 Increase CLV

Maximize CLV by targeting, onboarding, and retaining high-value customers.

Know More

09 Optimise Funnels

Gamifying pre-launch demand through a mix of social and queueing technology

Know More

10 D2C - Shopify

Facilitating part of the $2.53 billion dollars over 18 years of digital experiences for the brand

Know More

11 Decarbonise Product & Marketing

Designing a system for trading renewable energy across EU, Asia, and USA.

Know More

12 Corporate Communication

Storytelling of Unique Value Prop in the lead up to IPO

Know More

13 Create a Data Moat

Using Data to create an unmatchable competitive advantage

Know More

14 Problem Framing

One of 44 design sprints where we start with identifying what problem we need to solve!

Know More

15 GTM

Creating the Airtel app and design systems to GTM in West Africa

Know More

Do it all

5

Improve Things

5

Create Epic Experiences

5

Innovate
1. Full Brand Design

Seamlessly integrating offline and online experiences through omnichannel strategy and design.

Know More

02 Digital Identity

Bringing India's luxe gourmant space alive on digital media

Know More

03 Product Design

Creating the Airtel app and design systems to GTM in West Africa

Know More

04 Create Unignorable Brands

Omnichannel experiences for India's only global luxury brand

Know More

05 Create a Brand Universe

Creating an immersive universe of fun for parents and babies to experience together

Know More

06 Enhance Brand Clarity

Brand Clarity shifted 'learning' to 'fun,' cutting CAC 83%, service time 72%, and quadrupling sales.

Know More

07 Lower CAC

Draw 2+2≠4: outrage spreads, saves fuel; ducks love frugal CAC/CLV.

Know More

08 Increase CLV

Maximize CLV by targeting, onboarding, and retaining high-value customers.

Know More

09 Optimise Funnels

Gamifying pre-launch demand through a mix of social and queueing technology

Know More

10 D2C - Shopify

Facilitating part of the $2.53 billion dollars over 18 years of digital experiences for the brand

Know More

11 Decarbonise Product & Marketing

Designing a system for trading renewable energy across EU, Asia, and USA.

Know More

12 Corporate Communication

Storytelling of Unique Value Prop in the lead up to IPO

Know More

13 Create a Data Moat

Using Data to create an unmatchable competitive advantage

Know More

14 Problem Framing

One of 44 design sprints where we start with identifying what problem we need to solve!

Know More

15 GTM

Creating the Airtel app and design systems to GTM in West Africa

Know More

Success Stories

See More Stories

See More Stories

See More Stories

Our Programs

Quick Impact

6

Deep Transformation

5 Hour Super Power

Design Doctor

Brand Clarity Audit

Quick Impact

6

Deep Transformation

5 Hour Super Power

Design Doctor

Brand Clarity Audit

Epic Leaders We’ve Partnered With

Each experience has pushed us to up our game

  • Added Upwards of 250M in rev for our clients

The Data Duck

Process Flow

The Data Duck

Process Flow

01

Creative Solutionist: Your Multifaceted Strategists

Ritu David, the world renowned above all siloed specialised functions, stitching together insights from design, behaviour, brand creation, data, AI, tech, marketing, and P&L to craft a cohesive, integrated strategy tailored to your unique needs.

02

Tailored Solution

To craft a cohesive, integrated strategy tailored to your unique needs.

03

Collaboration With Domain Experts

Our domain experts dive deep into their areas of specialisation to execute the strategy with precision and skill.

04

10x is Our Daily Bread

With deep expertise and cutting edge execution: we add upwards of 10x value in all our projects. Skeptical? Fair. Hear it from our clients.

Our Method

Allows us to Create Emotional Neurodesign