21 years, 2,000+ solutions, $250M+ value generated
83% CAC drop. 10x CLV lift.
Trusted by leaders from Tata, Calm, Apple, 360 ONE, Moda Operandi, Tony Robbins, Jeremy Coller, Sachin Tendulkar.
Featured by COGX, Anthem, Apple.
How Moda Operandi Transformed Luxury Fashion: Data-Driven Innovation & Real Business Impact
How Moda Operandi Transformed Luxury Fashion: Data-Driven Innovation & Real Business Impact
Moda Operandi is the global destination for luxury fashion, providing bespoke access, brand discovery, and unparalleled curation.
Moda Operandi is the global destination for luxury fashion, providing bespoke access, brand discovery, and unparalleled curation.
Founded in 2010 by Lauren Santo Domingo and Aslaug Magnusdottir, Moda Operandi is an online luxury fashion retailer that allows customers to preorder looks directly from designers, immediately after their runway show.
Founded in 2010 by Lauren Santo Domingo and Aslaug Magnusdottir, Moda Operandi is an online luxury fashion retailer that allows customers to preorder looks directly from designers, immediately after their runway show.
INDUSTRY
Home decor
ROLE
UX design, UI/UX, engineering, QA, and Product Management
YEAR
2019
WEBSITE
The problems
1.
Moda Operandi sells fashion that hasn’t even been made yet! In an age of instant gratification, we designed to woo customers into placing orders they might get 5 months down the line. Mindful design created desire and trust - moving fast fashion slow, that’s true luxury.
Moda Operandi sells fashion that hasn’t even been made yet! In an age of instant gratification, we designed to woo customers into placing orders they might get 5 months down the line. Mindful design created desire and trust - moving fast fashion slow, that’s true luxury.
Moda Operandi sells fashion that hasn’t even been made yet! In an age of instant gratification, we designed to woo customers into placing orders they might get 5 months down the line. Mindful design created desire and trust - moving fast fashion slow, that’s true luxury.
Moda Operandi sells fashion that hasn’t even been made yet! In an age of instant gratification, we designed to woo customers into placing orders they might get 5 months down the line. Mindful design created desire and trust - moving fast fashion slow, that’s true luxury.
2.
The bulk of the market opportunity lay outside truck shows. Competition for this market is strong. The design of the web and app portal was outdated - not driven by data. The recommendation engine did not support multiple channels. The payment process was clunky.
The bulk of the market opportunity lay outside truck shows. Competition for this market is strong. The design of the web and app portal was outdated - not driven by data. The recommendation engine did not support multiple channels. The payment process was clunky.
The bulk of the market opportunity lay outside truck shows. Competition for this market is strong. The design of the web and app portal was outdated - not driven by data. The recommendation engine did not support multiple channels. The payment process was clunky.
The bulk of the market opportunity lay outside truck shows. Competition for this market is strong. The design of the web and app portal was outdated - not driven by data. The recommendation engine did not support multiple channels. The payment process was clunky.
Our solution
1
We created a strongly personalised and interactive experience to ensure customers spending $20,000 in a single transaction feel joy. Our behavioural scientists and data scientists worked closely with our UX design team to ensure endorphins and dopamine release at the right points.
1
We created a strongly personalised and interactive experience to ensure customers spending $20,000 in a single transaction feel joy. Our behavioural scientists and data scientists worked closely with our UX design team to ensure endorphins and dopamine release at the right points.
1
We created a strongly personalised and interactive experience to ensure customers spending $20,000 in a single transaction feel joy. Our behavioural scientists and data scientists worked closely with our UX design team to ensure endorphins and dopamine release at the right points.
1
We created a strongly personalised and interactive experience to ensure customers spending $20,000 in a single transaction feel joy. Our behavioural scientists and data scientists worked closely with our UX design team to ensure endorphins and dopamine release at the right points.
1
We created a strongly personalised and interactive experience to ensure customers spending $20,000 in a single transaction feel joy. Our behavioural scientists and data scientists worked closely with our UX design team to ensure endorphins and dopamine release at the right points.
2
We worked to ensure flawless interaction with multiple third-party systems to ensure a smooth experience for the luxury consumer. The site is in a constant state of flux as we upload multiple new trunk shows and collections daily.
2
We worked to ensure flawless interaction with multiple third-party systems to ensure a smooth experience for the luxury consumer. The site is in a constant state of flux as we upload multiple new trunk shows and collections daily.
2
We worked to ensure flawless interaction with multiple third-party systems to ensure a smooth experience for the luxury consumer. The site is in a constant state of flux as we upload multiple new trunk shows and collections daily.
2
We worked to ensure flawless interaction with multiple third-party systems to ensure a smooth experience for the luxury consumer. The site is in a constant state of flux as we upload multiple new trunk shows and collections daily.
2
We worked to ensure flawless interaction with multiple third-party systems to ensure a smooth experience for the luxury consumer. The site is in a constant state of flux as we upload multiple new trunk shows and collections daily.
3
Our QA team carefully manages the payment collection process as payment is collected in two instalments (deposit and balance) and updates Moda Operandi’s salesforce system.
3
Our QA team carefully manages the payment collection process as payment is collected in two instalments (deposit and balance) and updates Moda Operandi’s salesforce system.
3
Our QA team carefully manages the payment collection process as payment is collected in two instalments (deposit and balance) and updates Moda Operandi’s salesforce system.
3
Our QA team carefully manages the payment collection process as payment is collected in two instalments (deposit and balance) and updates Moda Operandi’s salesforce system.
3
Our QA team carefully manages the payment collection process as payment is collected in two instalments (deposit and balance) and updates Moda Operandi’s salesforce system.
Business impact
Moda Operandi’s sales went up by 19% on an average month in the 6 months following the launch of the new site.
Moda Operandi’s sales went up by 19% on an average month in the 6 months following the launch of the new site.
Brand recall was always strong but a November 2020 Survey found that luxury shoppers open Moda Operandi first, ahead of competitors sites and even sites of fashion Maisons.
Brand recall was always strong but a November 2020 Survey found that luxury shoppers open Moda Operandi first, ahead of competitors sites and even sites of fashion Maisons.
19%+
Increased revenue
Increased revenue
$100K
Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC)
10%
Lowered the Bounce Rate
Lowered the Bounce Rate
$3,000
Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV)
We were able to get a team that worked with us in New York and also have support from India.
We were able to get a team that worked with us in New York and also have support from India.
We were able to get a team that worked with us in New York and also have support from India.
We were able to get a team that worked with us in New York and also have support from India.
Ritu understands luxury and was able to execute our rebranding across our digital assets. We will engage The Data Duck again to augment our internal team.
Thank you, Ritu.
Ritu understands luxury and was able to execute our rebranding across our digital assets. We will engage The Data Duck again to augment our internal team.
Thank you, Ritu.
Ritu understands luxury and was able to execute our rebranding across our digital assets. We will engage The Data Duck again to augment our internal team.
Thank you, Ritu.
Ritu understands luxury and was able to execute our rebranding across our digital assets. We will engage The Data Duck again to augment our internal team.
Thank you, Ritu.
Lauren Santo Damingo
Co-Founder & Chief Brand Officer,
Moda Operandi
We were able to get a team that worked with us in New York and also have support from India. Ritu understands luxury and was able to execute our rebranding across our digital assets. We will engage The Data Duck again to augment our internal team. Thank you, Ritu.
Lauren Santo Damingo
Co-Founder & Chief Brand Officer,
Moda Operandi
Transforming brands and human behaviour through strategy, creativity, tech, data and AI.
Transforming brands and human behaviour through strategy, creativity, tech, data and AI.
Transforming brands and human behaviour through strategy, creativity, tech, data and AI.
Transforming brands and human behaviour through strategy, creativity, tech, data and AI.
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