The Data Duck Website Thinkathon
What is your company’s name/your name? *
Who needs to know about you as a company?
How will they/do they find out about you?
What are your customer segments?
What's your One-Liner / Tagline?
What's your One paragraph elevator pitch?
Why did you create your Company? What value do you seek to add?
What problem (s) are you solving?
How are you solving these problems?
What are your value propositions?
What is your brand’s personality?
If your brand was a person, how would it speak? What's your level of formality?
What are the key messages you want to communicate to your audiences & how should they be expressed?
What words/phrases do you use during sales pitches?
What is your market category frame of reference? (the macro market category that you complete in)
What are your customers competitive alternatives? (what could customers use as an alternative to you-this includes tools, hiring people, Excel or doing nothing)
What proof do you have of the value you deliver? (this could be previous work done, customer reviews etc.)