For 20 years, Fortune 500 companies, startups, governments, and conglomerates have trusted us with CAC/CLV.
For 20 years, Fortune 500 companies, startups, governments, and conglomerates have trusted us with CAC/CLV.

About Us

Services & Solutions

Programs

Resources

Brand Clarity Transformation

Reviews

Let’s Build

Unignorable Brands

IPO shaping narratives

Epic Apps

Huge ROAS

Massive CLV!

Unignorable Brands

IPO shaping narratives

Epic Apps

Huge ROAS

Massive CLV!

Unignorable Brands

IPO shaping narratives

Epic Apps

Huge ROAS

Massive CLV!

Unignorable Brands

COGX

Winner

Anthem

Winner

Apple

Design Partners

For 20 years we’ve build transformative digital experiences for the world's leading brands by blending design, behaviour and technology. Every year, we get better!

Let’s kick KPI goals together!

View Our Work

35%

Reduction in CAC for approximately 250 D2C and integrated players

257

Shopify Sites

10 x

CLV achieved in BFSI

>2000

Solutions deployed for clients across industries and geographies

3 Hubs

Mumbai, Melbourne, and Duesseldorf with the ability to work client side across the globe.

Even in Lappland!

Testimonials

Alex Tew
Co-Founder and Co-CEO Calm App
Ritu and her team ran product sprints with us and co-created our GTM version of the Calm website.
Their design sensibilities and strong understanding of human behaviour played a large role in the success of our product. While we have grown into having our own teams, we reach out to Ritu as a consultant from time to time. She has been part of our product design journey from the beginning.
Jeremy Coller
Chairman, Coller Capital
When the success of your product hinges on having a great user experience, the only option is to work with.
I’ve seen founders struggle to hire great designers and UX consultants because of the fierce competition. When the success of your product hinges on having a great user experience, the only option is to work with a specialist UX agency. But many good UX design companies who do excellent work fly under the radar and get new projects only through word of mouth. The Data Duck is one such firm.
Paul Symon
Director, Defense Intelligence organization
Ritu David crafted digital products that aided critical decision making at the highest levels of government.
We respect her aptitude as a data scientist who understands human behaviour on digital platforms and thank her for her contribution.
Lauren Santo
Co-Founder, Moda Operandi
We were able to get a team that worked with us in New York and also have support from India.
Ritu understands luxury and was able to execute our rebranding across our digital assets. We will engage The Data Duck again to augment our internal team. Thank you, Ritu.
Namrata
Founder, MAMMA-MIYA
Astounding increases in key metrics such as Onboarding Completion Rate, DAUs, WAUs, MAUs, Feature Adoption Rate, and an impressive Product NPS. The cherry on top was our app being spotlighted by Apple in the App Store - a testament to the quality and impact of their work.
Working with Ritu and her dedicated team has been an absolute pleasure. Their expertise spans across product strategy, UX, and UI design. They consistently went above and beyond, leaving no stone unturned. We're more than just satisfied with The Data Duck; we're elated. Thank you for changing the trajectory of our brand. We couldn't recommend you more highly.
Aashika
Founder, MAMMA-MIYA
Our partnership with The Data Duck has been nothing short of transformative for MAMMA-MIYA. Under their expert guidance, we embarked on a comprehensive redesign journey
Prior to collaborating with them, we saw our product through a narrow lens. They very patiently understood the vision, the customer needs and insights and the existing product. And based on that solid understanding, they encouraged us to shift our perspective, helping us understand and redefine our user goals. This was a pivotal moment for us, influencing the way we approached every feature and design aspect, all of it with huge user empathy.
Praveen Kenneth
Founder, Freedom Guru
The team, under the leadership of Ritu, have done an exemplary job and delivered beyond expectations. Am truly happy with the commitment of Ritu and her team, and the solid skillset they bring to the table.
The team at The Data Duck, have recently designed and developed a mobile application and website for me, that has been launched globally. In fact, it is the first of its kind from India. The team’s continued endeavour to learn, understand, improve and contribute, will surely help them shine brighter, in the years ahead..
Avni Biyani
Concept Head at Foodhall-Future Group
Working with Ritu, Tulika and The Data Duck was an excellent experience.
Their omni-channel digital strategy and design for FoodStories and other Think9 brands has been nothing short of brilliant. I’d highly recommend them for branding, storytelling and design.
Amanpreet
Ahluwalia
Business Head - Zoya
Ritu and The Data Duck team have supported us for 4 years with all things digital.
I’d recommend them wholeheartedly to anyone in luxury looking to win at digital.
Projjal Ghatak
Tech Entrepreneur, CEO Coach And Angel Investor
Ritu’s UX knowledge is unparalled.
Ethan Sherbondy
Co-Founder & CTO at Betafi: The Unified User Research Platform
Ritu and The Data Duck set the branding and UI for Betafi and we are so grateful we got it right on the first go.
Vinita Kumar
Founder of Tianu Furniture
Ritu David of The Data Duck has been working with us for a little over a year now.
We are boutique design house engaged in designing, manufacturing and retailing residential furniture. I was introduced to Ritu through a common acquaintance and first met her at my showroom. I remember her first words when she entered my store - “You guys are a hidden gem and the world needs to know about you.” And she has lived by that.
Murad Moheet
Logistics Manager, Coca Cola
The Data Duck was a pleasure to work with.
Their team worked onsite and offsite without any communication gaps or deployment issues. Their QA team is particularly impressive.
Andreas Boesch
Managing Director, South East Asia
The Data Duck’s ability to sift through data and come up with insights that go through to strategy and execution is unique.
They have used the data driven approach for a long time and the impact can be seen. Ritu’s enthusiasm and involvement is unique. She oversaw a lot of the work herself. This is unusual for CEOs but I think it’s a good thing.
Dr Sonali Kohli
Founder, eda baby
Saved 82% on GTM and awareness building.
Thanks to the guerilla marketing strategy and clarity provided by The Data Duck.
Nidhi
Founder, Kitsters
The Brand Clarity and GTM Program was a revelation. The shift from selling 'learning' to 'fun' resonated deeply with our audience.
It wasn't just a change in wording; it was a fundamental shift in our brand identity. This new approach brought an influx of engagement, turning passive customers into active brand advocates. Our CAC reduced by 83%, customer service time dropped by 72% and sales have gone 4x. The way Ritu goes to the fundamentals and help you build messaging and a brand that stands out, from the ground up, is truly magical.

Alex Tew
Co-Founder and Co-CEO Calm App
Ritu and her team ran product sprints with us and co-created our GTM version of the Calm website.
Their design sensibilities and strong understanding of human behaviour played a large role in the success of our product. While we have grown into having our own teams, we reach out to Ritu as a consultant from time to time. She has been part of our product design journey from the beginning.
Jeremy Coller
Chairman, Coller Capital
When the success of your product hinges on having a great user experience, the only option is to work with.
I’ve seen founders struggle to hire great designers and UX consultants because of the fierce competition. When the success of your product hinges on having a great user experience, the only option is to work with a specialist UX agency. But many good UX design companies who do excellent work fly under the radar and get new projects only through word of mouth. The Data Duck is one such firm.
Paul Symon
Director, Defense Intelligence organization
Ritu David crafted digital products that aided critical decision making at the highest levels of government.
We respect her aptitude as a data scientist who understands human behaviour on digital platforms and thank her for her contribution.
Lauren Santo
Co-Founder, Moda Operandi
We were able to get a team that worked with us in New York and also have support from India.
Ritu understands luxury and was able to execute our rebranding across our digital assets. We will engage The Data Duck again to augment our internal team. Thank you, Ritu.
Namrata
Founder, MAMMA-MIYA
Astounding increases in key metrics such as Onboarding Completion Rate, DAUs, WAUs, MAUs, Feature Adoption Rate, and an impressive Product NPS. The cherry on top was our app being spotlighted by Apple in the App Store - a testament to the quality and impact of their work.
Working with Ritu and her dedicated team has been an absolute pleasure. Their expertise spans across product strategy, UX, and UI design. They consistently went above and beyond, leaving no stone unturned. We're more than just satisfied with The Data Duck; we're elated. Thank you for changing the trajectory of our brand. We couldn't recommend you more highly.
Aashika
Founder, MAMMA-MIYA
Our partnership with The Data Duck has been nothing short of transformative for MAMMA-MIYA. Under their expert guidance, we embarked on a comprehensive redesign journey
Prior to collaborating with them, we saw our product through a narrow lens. They very patiently understood the vision, the customer needs and insights and the existing product. And based on that solid understanding, they encouraged us to shift our perspective, helping us understand and redefine our user goals. This was a pivotal moment for us, influencing the way we approached every feature and design aspect, all of it with huge user empathy.
Praveen Kenneth
Founder, Freedom Guru
The team, under the leadership of Ritu, have done an exemplary job and delivered beyond expectations. Am truly happy with the commitment of Ritu and her team, and the solid skillset they bring to the table.
The team at The Data Duck, have recently designed and developed a mobile application and website for me, that has been launched globally. In fact, it is the first of its kind from India. The team’s continued endeavour to learn, understand, improve and contribute, will surely help them shine brighter, in the years ahead..
Avni Biyani
Concept Head at Foodhall-Future Group
Working with Ritu, Tulika and The Data Duck was an excellent experience.
Their omni-channel digital strategy and design for FoodStories and other Think9 brands has been nothing short of brilliant. I’d highly recommend them for branding, storytelling and design.
Amanpreet
Ahluwalia
Business Head - Zoya
Ritu and The Data Duck team have supported us for 4 years with all things digital.
I’d recommend them wholeheartedly to anyone in luxury looking to win at digital.
Projjal Ghatak
Tech Entrepreneur, CEO Coach And Angel Investor
Ritu’s UX knowledge is unparalled.
Ethan Sherbondy
Co-Founder & CTO at Betafi: The Unified User Research Platform
Ritu and The Data Duck set the branding and UI for Betafi and we are so grateful we got it right on the first go.
Vinita Kumar
Founder of Tianu Furniture
Ritu David of The Data Duck has been working with us for a little over a year now.
We are boutique design house engaged in designing, manufacturing and retailing residential furniture. I was introduced to Ritu through a common acquaintance and first met her at my showroom. I remember her first words when she entered my store - “You guys are a hidden gem and the world needs to know about you.” And she has lived by that.
Murad Moheet
Logistics Manager, Coca Cola
The Data Duck was a pleasure to work with.
Their team worked onsite and offsite without any communication gaps or deployment issues. Their QA team is particularly impressive.
Andreas Boesch
Managing Director, South East Asia
The Data Duck’s ability to sift through data and come up with insights that go through to strategy and execution is unique.
They have used the data driven approach for a long time and the impact can be seen. Ritu’s enthusiasm and involvement is unique. She oversaw a lot of the work herself. This is unusual for CEOs but I think it’s a good thing.
Dr Sonali Kohli
Founder, eda baby
Saved 82% on GTM and awareness building.
Thanks to the guerilla marketing strategy and clarity provided by The Data Duck.
Nidhi
Founder, Kitsters
The Brand Clarity and GTM Program was a revelation. The shift from selling 'learning' to 'fun' resonated deeply with our audience.
It wasn't just a change in wording; it was a fundamental shift in our brand identity. This new approach brought an influx of engagement, turning passive customers into active brand advocates. Our CAC reduced by 83%, customer service time dropped by 72% and sales have gone 4x. The way Ritu goes to the fundamentals and help you build messaging and a brand that stands out, from the ground up, is truly magical.

Namrata
Founder, MAMMA-MIYA
Astounding increases in key metrics such as Onboarding Completion Rate, DAUs, WAUs, MAUs, Feature Adoption Rate, and an impressive Product NPS. The cherry on top was our app being spotlighted by Apple in the App Store - a testament to the quality and impact of their work.
Working with Ritu and her dedicated team has been an absolute pleasure. Their expertise spans across product strategy, UX, and UI design. They consistently went above and beyond, leaving no stone unturned. We're more than just satisfied with The Data Duck; we're elated. Thank you for changing the trajectory of our brand. We couldn't recommend you more highly.
Aashika
Founder, MAMMA-MIYA
Our partnership with The Data Duck has been nothing short of transformative for MAMMA-MIYA. Under their expert guidance, we embarked on a comprehensive redesign journey
Prior to collaborating with them, we saw our product through a narrow lens. They very patiently understood the vision, the customer needs and insights and the existing product. And based on that solid understanding, they encouraged us to shift our perspective, helping us understand and redefine our user goals. This was a pivotal moment for us, influencing the way we approached every feature and design aspect, all of it with huge user empathy.
Paul Symon
Director, Defense
Intelligence
organization
Ritu David crafted digital products that aided critical decision making at the highest levels of government.
We respect her aptitude as a data scientist who understands human behaviour on digital platforms and thank her for her contribution.
Alex Tew
Co-Founder and Co-CEO
Calm App
Ritu and her team ran product sprints with us and co-created our GTM version of the Calm website.
Their design sensibilities and strong understanding of human behaviour played a large role in the success of our product. While we have grown into having our own teams, we reach out to Ritu as a consultant from time to time. She has been part of our product design journey from the beginning.
Lauren Santo
Co-Founder, Moda Operandi
We were able to get a team that worked with us in New York and also have support from India.
Ritu understands luxury and was able to execute our rebranding across our digital assets. We will engage The Data Duck again to augment our internal team. Thank you, Ritu.
Andreas Boesch
Managing Director, South
East Asia
The Data Duck's ability to sift through data and come up with insights that go through to strategy and execution is unique
They have used the data driven approach for a long time and the impact can be seen. Ritu's enthusiasm and involvement is unique. She oversaw a lot of the work herself. This is unusual for CEOs but I think it's a good thing.
Avni Biyani
Concept Head at Foodhall-Future Group
Working with Ritu, Tulika and The Data Duck was an excellent experience.
Their omni-channel digital strategy and design for FoodStories and other Think9 brands has been nothing short of brilliant. I’d highly recommend them for branding, storytelling and design.
Ilya Verlinsky
Chief Technology Officer at TrailStone Group
The Data Duck team has supported us with design and development solutions and we continue to work with them over 3 years across.
Projjal Ghatak
Tech Entrepreneur, CEO Coach And Angel Investor
Ritu’s UX knowledge is unparalled.
Ethan Sherbondy
Co-Founder & CTO at Betafi: The Unified User Research Platform
Ritu and The Data Duck set the branding and UI for Betafi and we are so grateful we got it right on the first go.
Vinita Kumar
Founder of Tianu Furniture
Ritu David of The Data Duck has been working with us for a little over a year now.
We are boutique design house engaged in designing, manufacturing and retailing residential furniture. I was introduced to Ritu through a common acquaintance and first met her at my showroom. I remember her first words when she entered my store - “You guys are a hidden gem and the world needs to know about you.” And she has lived by that.
Murad Moheet
Logistics Manager, Coca Cola
The Data Duck was a pleasure to work with.
Their team worked onsite and offsite without any communication gaps or deployment issues. Their QA team is particularly impressive.
Andreas Boesch
Managing Director, South East Asia
The Data Duck’s ability to sift through data and come up with insights that go through to strategy and execution is unique.
They have used the data driven approach for a long time and the impact can be seen. Ritu’s enthusiasm and involvement is unique. She oversaw a lot of the work herself. This is unusual for CEOs but I think it’s a good thing.
Dr Sonali Kohli
Founder, eda baby
Saved 82% on GTM and awareness building.
Thanks to the guerilla marketing strategy and clarity provided by The Data Duck.
Nidhi
Founder, Kitsters
The Brand Clarity and GTM Program was a revelation. The shift from selling 'learning' to 'fun' resonated deeply with our audience.
It wasn't just a change in wording; it was a fundamental shift in our brand identity. This new approach brought an influx of engagement, turning passive customers into active brand advocates. Our CAC reduced by 83%, customer service time dropped by 72% and sales have gone 4x. The way Ritu goes to the fundamentals and help you build messaging and a brand that stands out, from the ground up, is truly magical.

Partner With Us To

Do it all

Improve Things

Create Epic Experiences

Innovate

01 Omnichannel Design

Seamlessly integrating offline and online experiences through omnichannel strategy and design.

02 Digital Identity

Bringing India's luxe gourmant space alive on digital media.

03 Product Design

Co-creating award winning apps with Apple as an ecosystem partner.

04 Create Unignorable Brands

Omnichannel experiences for India's only global luxury brand.

05 Create a Brand Universe

Creating an immersive universe of fun for parents and babies to experience together.

06 Enhance Brand Clarity

Brand Clarity shifted 'learning' to 'fun,' cutting CAC 83%, service time 72%, and quadrupling sales.

07 Lower CAC

Draw 2+2≠4: outrage spreads, saves fuel; ducks love frugal CAC/CLV.

08 Increase CLV

Maximize CLV by targeting, onboarding, and retaining high-value customers.

09 Optimise Funnels

Gamifying pre-launch demand through a mix of social and queueing technology.

10 D2C - Shopify

Facilitating part of the $2.53 billion dollars over 18 years of digital experiences for the brand.

11 Decarbonise Product & Marketing

Designing a system for trading renewable energy across EU, Asia, and USA.

12 Corporate Communication

Storytelling of Unique Value Prop in the lead up to IPO.

13 Create a Data Moat

Using Data to create an unmatchable competitive advantage.

14 Problem Framing

One of 44 design sprints where we start with identifying what problem we need to solve!

15 GTM

Creating the Airtel app and design systems to GTM in West Africa.

Do it all

Improve Things

Create Epic Experiences

Innovate