Trusted by leaders from

Trusted by leaders from


The Data Duck is a clarity engine
The Data Duck is a clarity engine
Three practices. One firm.
Three practices. One firm.
What we do best
What we do best
From billion-dollar IPO narratives to Apple-featured UX to GTM systems that
reduce CAC by 83%, we help ambitious teams grow with precision, not noise.
From billion-dollar IPO narratives to Apple-featured UX to GTM systems that reduce CAC by 83%, we help ambitious teams grow with precision, not noise.
We don't do guesswork.

We don't do generic.

We do growth, with craft, conviction, and clarity.

We don't do guesswork.
We don't do generic.
We do growth, with craft, conviction, and clarity.
Why we exist.
Clarity is alpha.
Why we exist.
Clarity is alpha.
Why we exist.
Clarity is alpha.
Featured by:



Featured by:
Featured by:



Featured by:



Featured by:



Featured by:



In an age of algorithmic chaos and brand inflation, clarity wins.
The Data Duck was built to help companies move from confusion to momentum, across brand, product, and growth.
Not endless decks. Not vibes. Just outcomes, engineered for scale, or for silence.
We use narrative science, behavioural design, and systems thinking to make complexity actionable.
Our global team
Our global team
Founded in Melbourne.

Offices in Melbourne and Mumbai.

Active in NYC, Nairobi, Dubai, and Düsseldorf.

We work globally. We think systemically. We move with intention.

Founded in Melbourne.
Offices in Melbourne and Mumbai.
Active in NYC, Nairobi, Dubai, and Düsseldorf.
We work globally. We think systemically. We move with intention.





Meet the Founder
Ritu David
Meet the Founder
Ritu David
Meet the Founder Ritu David
Founder. Strategist. Behavioral Alchemist.
Founder. Strategist. Behavioral Alchemist.
Ritu David is the force behind The Data Duck. With over 23 years of experience in design, data, intelligence, and strategy, she's helped global giants, cultural icons, and legacy brands align their message, method, and momentum.
Ritu David is the force behind The Data Duck. With over 23 years of experience in design, data, intelligence, and strategy, she's helped global giants, cultural icons, and legacy brands align their message, method, and momentum.
Her background in intelligence and human behavior informs everything we do, from the Brand Clarity Scoreᵀᴹ to Iceberg Metricsᵀᴹ to ultra-high-impact GTM sprints.
Her background in intelligence and human behavior informs everything we do, from the Brand Clarity Scoreᵀᴹ to Iceberg Metricsᵀᴹ to ultra-high-impact GTM sprints.
"The best strategy doesn't shout. It resonates.", Ritu
Featured by:
Apple, Vogue, COGX, UN Women
Meet our partners
Meet our partners
Meet our partners




Muhammad Aish
Muhammad Aish
Partner & Head of Engineering. AI Strategist. Systems Builder.
Muhammad is an AI innovation leader and digital transformation strategist. At The Data Duck, he architects solutions that bridge cutting-edge AI with real-world business challenges, turning complexity into measurable results.
Muhammad is an AI innovation leader and digital transformation strategist. At The Data Duck, he architects solutions that bridge cutting-edge AI with real-world business challenges, turning complexity into measurable results.
His expertise spans full-stack development, cloud architecture, scalable systems, and AI-driven decision systems. Committed to sustainable tech, he ensures every solution drives growth while minimizing environmental impact.
“The right tech doesn’t just solve problems. It shapes the future.”




Aisha Jariwala
Aisha Jariwala
Partner & Creative Director. Brand Strategist. Design Alchemist.
Aisha blends creativity with data to build brands that don’t just stand out — they connect. With experience across fashion, jewellery, and lifestyle retail, she brings a deep understanding of consumer behaviour into every brand she shapes.
At The Data Duck, she leads brand strategy, positioning, and go-to-market design — turning insights into identities that last. For her, data sharpens creativity, ensuring ideas are not just beautiful but effective.
At The Data Duck, she leads brand strategy, positioning, and go-to-market design — turning insights into identities that last. For her, data sharpens creativity, ensuring ideas are not just beautiful but effective.
“Design isn’t decoration. It’s direction.”
From Melbourne to the world
Based in Mumbai & Melbourne. Delivering across time zones.
Able to work client-side, even in Lapland.
Based in Mumbai & Melbourne. Delivering across time zones. Able to work client-side, even in Lapland.





From Melbourne to the world
Based in Mumbai & Melbourne. Delivering across time zones.
Able to work client-side, even in Lapland.
Our sustainability
practice
Our sustainability
practice
Our sustainability practice
We’re Code for Climate certified. That means we design products and write code that’s lighter on the planet, every stack, every decision, every line.
We’re Code for Climate certified. That means we design products and write code that’s lighter on the planet, every stack, every decision, every line.
We’re Code for Climate certified. That means we design products and write code that’s lighter on the planet, every stack, every decision, every line.

We give brands absolute clarity and build the tech, design, and growth systems that unlock their potential

We give brands absolute clarity and build the tech, design, and growth systems that unlock their potential

We give brands absolute clarity and build the tech, design, and growth systems that unlock their potential
We give brands absolute clarity and build the tech, design, and growth systems that unlock their potential

We give brands absolute clarity and build the tech, design, and growth systems that unlock their potential

© 2025 The Data Duck. All rights reserved.