For 20 years, Fortune 500 companies, startups, governments, and conglomerates have trusted us with CAC/CLV.
Transforming brands and human behaviour through strategy, creativity, tech, data and AI.
21 years. 100+ brands.
One obsession: Clarity.
21 years. 100+ brands.
One obsession: Clarity.
21 years. 100+ brands.
One obsession: Clarity.
We're not a studio. We're not an agency.
We're not a studio. We're not an agency. We're a clarity engine for founders, institutions, and brands shaping the next era.
We're a clarity engine for founders, institutions, and brands shaping the next era.
We're a clarity engine for founders, institutions,
and brands shaping the next era.
What we do best
What we do best
From billion-dollar IPO narratives to Apple-featured UX to GTM systems that
reduce CAC by 83%, we help ambitious teams grow with precision, not noise.
From billion-dollar IPO narratives to Apple-featured UX to GTM systems that reduce CAC by 83%, we help ambitious teams grow with precision, not noise.
We don't do guesswork.
We don't do generic.
We do growth, with craft, conviction, and clarity.
We don't do guesswork.
We don't do generic.
We do growth, with craft, conviction, and clarity.
Why we exist. Clarity is alpha.
Why we exist.
Clarity is alpha.
Why we exist. Clarity is alpha.
Featured by:
Featured by:
Featured by:
In an age of algorithmic chaos and brand inflation, clarity wins.
In an age of algorithmic chaos and brand inflation, clarity wins.
The Data Duck was built to help companies move from confusion to momentum, across brand, product, and growth.
The Data Duck was built to help companies move from confusion to momentum, across brand, product, and growth.
Not endless decks. Not vibes. Just outcomes, engineered for scale, or for silence.
Not endless decks. Not vibes. Just outcomes, engineered for scale, or for silence.
We use narrative science, behavioural design, and systems thinking to make complexity actionable.
We use narrative science, behavioural design, and systems thinking to make complexity actionable.
One firm. Five partner-led practices.
One firm. Five partner-led practices.
Get advantages of an integrated brain.
Get advantages of an integrated brain.
Our collective clarity engine blends brand strategy, behavioural science, UX design, and AI-led growth, all working as one.
Our collective clarity engine blends brand strategy, behavioural science, UX design, and AI-led growth, all working as one.
Brand Clarity & Strategy
IPO narratives that attract legacy capital.
Brand universes that move minds and markets.
Stories that live in memory — not just in slides.
Practice led by
Ritu David
Practice led by
Ritu David
Product & Design
Apps Apple features, built with restraint.
Design systems that scale with grace.
Digital ecosystems for the discerning.
Practice led by
Aisha Jariwala
Practice led by
Aisha Jariwala
Communications
Campaigns that spark talk in the right circles.
Investor decks that raise trust and rounds.
Internal cultures with storytelling at the core.
Practice led by
Ritu David
Practice led by
Ritu David
Growth & Metrics
CAC slashed in <90 days.
CLV up 10x.
Iceberg Metricsᵀᴹ for deep behavioural insight.
Practice led by
Ritu David
Practice led by
Ritu David
AI & Engineering
We build end-to-end software systems - from backend architecture to AI integration, powering governments, energy grids, and enterprises with over a decade of technical expertise.
Practice led by
Muhammad Aish
Practice led by
Muhammad Aish
Our sustainability practice
Our sustainability practice
Our sustainability practice
We're Code for Climate certified, and proud to say sustainability informs our systems.
We're Code for Climate certified, and proud to say sustainability informs our systems.
We're Code for Climate certified, and proud to say sustainability informs our systems.
From decarbonising UX and content flows to reducing tech stack emissions, we believe clarity isn't just what you buy. It's how we work.
From decarbonising UX and content flows to reducing tech stack emissions, we believe clarity isn't just what you buy. It's how we work.
From decarbonising UX and content flows to reducing tech stack emissions, we believe clarity isn't just what you buy. It's how we work.
Our global team
Our global team
Founded in Mumbai.
Operating from Melbourne.
Active in NYC, Nairobi, Dubai, and Düsseldorf.
We work globally. We think systemically. We move with intention.
Founded in Mumbai.
Operating from Melbourne.
Active in NYC, Nairobi, Dubai, and Düsseldorf.
We work globally. We think systemically. We move with intention.
Meet the Founder
Ritu David
21 years.
100+ brands.
One obsession: Clarity.
21 years.
100+ brands.
One obsession: Clarity.
Founder. Strategist. Behavioral Alchemist.
Founder. Strategist. Behavioral Alchemist.
Founder. Strategist. Behavioral Alchemist.
Ritu David is the force behind The Data Duck. With over 21 years of experience in design, data, intelligence, and strategy, she's helped global giants, cultural icons, and legacy brands align their message, method, and momentum.
Ritu David is the force behind The Data Duck. With over 21 years of experience in design, data, intelligence, and strategy, she's helped global giants, cultural icons, and legacy brands align their message, method, and momentum.
Ritu David is the force behind The Data Duck. With over 21 years of experience in design, data, intelligence, and strategy, she's helped global giants, cultural icons, and legacy brands align their message, method, and momentum.
Her background in intelligence and human behavior informs everything we do, from the Brand Clarity Score™ to Iceberg Metrics™ to ultra-high-impact GTM sprints.
Her background in intelligence and human behavior informs everything we do, from the Brand Clarity Score™ to Iceberg Metrics™ to ultra-high-impact GTM sprints.
Her background in intelligence and human behavior informs everything we do, from the Brand Clarity Score™ to Iceberg Metrics™ to ultra-high-impact GTM sprints.
"The best strategy doesn't shout. It resonates.", Ritu
"The best strategy doesn't shout. It resonates.", Ritu
Featured by:
Featured by:
Apple, Vogue, COGX, UN Women
Apple, Vogue, COGX, UN Women
Meet our partners
Meet our partners
Meet our partners
Muhammad Aish
Muhammad Aish
Muhammad Aish
Partner & Head of Engineering. AI Strategist. Systems Builder.
Partner & Head of Engineering. AI Strategist. Systems Builder.
Partner & Head of Engineering. AI Strategist. Systems Builder.
Muhammad is an AI innovation leader and digital transformation strategist. At The Data Duck, he architects solutions that bridge cutting-edge AI with real-world business challenges, turning complexity into measurable results.
Muhammad is an AI innovation leader and digital transformation strategist. At The Data Duck, he architects solutions that bridge cutting-edge AI with real-world business challenges, turning complexity into measurable results.
His expertise spans full-stack development, cloud architecture, scalable systems, and AI-driven decision systems. Committed to sustainable tech, he ensures every solution drives growth while minimizing environmental impact.
His expertise spans full-stack development, cloud architecture, scalable systems, and AI-driven decision systems. Committed to sustainable tech, he ensures every solution drives growth while minimizing environmental impact.
“The right tech doesn’t just solve problems. It shapes the future.”
Aisha Jariwala
Aisha Jariwala
Aisha Jariwala
Aisha Jariwala
Partner & Creative Director. Brand Strategist. Design Alchemist.
Partner & Creative Director. Brand Strategist. Design Alchemist.
Partner & Creative Director. Brand Strategist. Design Alchemist.
Partner & Creative Director. Brand Strategist. Design Alchemist.
Aisha blends creativity with data to build brands that don’t just stand out — they connect. With experience across fashion, jewellery, and lifestyle retail, she brings a deep understanding of consumer behaviour into every brand she shapes.
Aisha blends creativity with data to build brands that don’t just stand out — they connect. With experience across fashion, jewellery, and lifestyle retail, she brings a deep understanding of consumer behaviour into every brand she shapes.
Aisha blends creativity with data to build brands that don’t just stand out — they connect. With experience across fashion, jewellery, and lifestyle retail, she brings a deep understanding of consumer behaviour into every brand she shapes.
At The Data Duck, she leads brand strategy, positioning, and go-to-market design — turning insights into identities that last. For her, data sharpens creativity, ensuring ideas are not just beautiful but effective.
At The Data Duck, she leads brand strategy, positioning, and go-to-market design — turning insights into identities that last. For her, data sharpens creativity, ensuring ideas are not just beautiful but effective.
At The Data Duck, she leads brand strategy, positioning, and go-to-market design — turning insights into identities that last. For her, data sharpens creativity, ensuring ideas are not just beautiful but effective.
“Design isn’t decoration. It’s direction.”
Let's build a brand that can't be copied.
Let's build a brand that can't be copied.
Let's build a brand that can't be copied.
The loudest brands dominate feeds. The best ones, dominate time.
The loudest brands dominate feeds. The best ones, dominate time.
Transforming brands and human behaviour through strategy, creativity, tech, data and AI.
© 2025 The Data Duck. All rights reserved.
Transforming brands and human behaviour through strategy, creativity, tech, data and AI.
© 2025 The Data Duck. All rights reserved.
Transforming brands and human behaviour through strategy, creativity, tech, data and AI.
© 2025 The Data Duck. All rights reserved.
Transforming brands and human behaviour through strategy, creativity, tech, data and AI.
© 2025 The Data Duck. All rights reserved.