Trusted by leaders from
Trusted by leaders from
The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware’s General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.
The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware’s General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.
INDUSTRY
FMCG
ROLE
Smart Algorithm
YEAR
2017
WEBSITE
The problems
1.
Improve demand forecasting and better understand the impact of fluctuating promotions, a move that will help reduce safety stock inventory.
2.
Being able to drive revenue and reduce associated costs.
Our solution
1
Utilising Existing Data
The Data Duck utilised the gold mine Coke have in terms of data in SAP.
1
Utilising Existing Data
The Data Duck utilised the gold mine Coke have in terms of data in SAP.
1
Utilising Existing Data
The Data Duck utilised the gold mine Coke have in terms of data in SAP.
1
Utilising Existing Data
The Data Duck utilised the gold mine Coke have in terms of data in SAP.
1
Utilising Existing Data
The Data Duck utilised the gold mine Coke have in terms of data in SAP.
2
Forecasting Demand
We created algorithms to be able to anticipate demand.
2
Forecasting Demand
We created algorithms to be able to anticipate demand.
2
Forecasting Demand
We created algorithms to be able to anticipate demand.
2
Forecasting Demand
We created algorithms to be able to anticipate demand.
2
Forecasting Demand
We created algorithms to be able to anticipate demand.
3
Lean Supply Chain
We created mobility solutions for inventory management.
3
Lean Supply Chain
We created mobility solutions for inventory management.
3
Lean Supply Chain
We created mobility solutions for inventory management.
3
Lean Supply Chain
We created mobility solutions for inventory management.
3
Lean Supply Chain
We created mobility solutions for inventory management.
4
A/B Testing
We started with Karnataka and then moved to Maharashtra and then pan India.
4
A/B Testing
We started with Karnataka and then moved to Maharashtra and then pan India.
4
A/B Testing
We started with Karnataka and then moved to Maharashtra and then pan India.
4
A/B Testing
We started with Karnataka and then moved to Maharashtra and then pan India.
4
A/B Testing
We started with Karnataka and then moved to Maharashtra and then pan India.
Business impact
We used Inventory management to decouple demand and supply, to buffer variability in demand and supply.
We used Inventory management to decouple demand and supply, to buffer variability in demand and supply.
Implementing new planning algorithms significantly reduced the uncertainty (the standard deviation of the demand/supply or forecast error) by 53%, making safety stock unnecessary.
Implementing new planning algorithms significantly reduced the uncertainty (the standard deviation of the demand/supply or forecast error) by 53%, making safety stock unnecessary.
53%
Uncertanity
Uncertanity
34%
Replenishment Lead Time
Replenishment Lead Time
10%
Lowered the Bounce Rate
Lowered the Bounce Rate
$3,000
Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV)
The Data Duck was a pleasure to work with. Their team worked onsite and offsite without any communication gaps or deployment issues. Their QA team is particularly impressive.
The Data Duck was a pleasure to work with. Their team worked onsite and offsite without any communication gaps or deployment issues. Their QA team is particularly impressive.
The Data Duck was a pleasure to work with. Their team worked onsite and offsite without any communication gaps or deployment issues. Their QA team is particularly impressive.
Murad Moheet
Logistics Manager, Coca Cola
The Data Duck was a pleasure to work with. Their team worked onsite and offsite without any communication gaps or deployment issues. Their QA team is particularly impressive.
Murad Moheet
Logistics Manager, Coca Cola
The Data Duck was a pleasure to work with. Their team worked onsite and offsite without any communication gaps or deployment issues. Their QA team is particularly impressive.
Murad Moheet
Logistics Manager, Coca Cola
We give brands absolute clarity and build the tech, design, and growth systems that unlock their potential
We give brands absolute clarity and build the tech, design, and growth systems that unlock their potential
We give brands absolute clarity and build the tech, design, and growth systems that unlock their potential
We give brands absolute clarity and build the tech, design, and growth systems that unlock their potential
We give brands absolute clarity and build the tech, design, and growth systems that unlock their potential
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