Needs

Solutions

Programs

Success Stories

TDD Academy

About Us

Power of Clear Brand Stories and Frugal GTM Strategies

To boost profitability and convert observers to obsessors.

Why The Data Duck for Brand Clarity

01-05

Data-Driven Storytelling

Twenty years of using a unique blend of storytelling and data-led perspectives to cut through the clutter

02-05

Optimize Marketing, Achieve Success

Save money on marketing and unlock success on the first go

03-03

Transform with Clarity and Innovation

Transform your businessthrough clarity, innovation, and a sustainable GTM

04-05

Attract Investors Instantly

Prime your brand for investors.First impressions matter.

05-05

Work with Experts

Work with Ritu David and Tulika Nair. Not an intern.

01-05

Data-Driven Storytelling

Twenty years of using a unique blend of storytelling and data-led perspectives to cut through the clutter

02-05

Optimize Marketing, Achieve Success

Save money on marketing and unlock success on the first go

03-03

Transform with Clarity and Innovation

Transform your businessthrough clarity, innovation, and a sustainable GTM

04-05

Attract Investors Instantly

Prime your brand for investors.First impressions matter.

05-05

Work with Experts

Work with Ritu David and Tulika Nair. Not an intern.

Our Unique Approach

We blend storytelling and design to make complex value adds clear within five seconds of a person interacting with any touchpoint including founders.

Let's Talk

Assessing and Enhancing Your Brand Clarity Score: The Foundation for Achieving NPS

Have You Already Gone to Market?

Don’t worry! Let us calculate your brand clarity score and rework your brand

Improve Your Clarity Score

NPS comes later. Without a Clarity Score, you will never achieve NPS. Your Clarity Score is the foundation of your NPS.

What is Your Clarity Score

Clarity Score is achieved when your valueadd is crystal. What is the atomic unit of your product?

Calculating Brand Clarity Score

To create a Brand Clarity Score, we select indicators that effectively measure the clarity and impact of a brand's messaging and presence. Each question is scored out of one to allocate a total score out of 10. The indicators we assess include:

Trusted by Startup Founders

Dr Sonali Kohli
Founder, eda baby
Saved 82% on GTM and awareness building.
Thanks to the guerilla marketing strategy and clarity provided by The Data Duck.
Namrata
Founder, MAMMA-MIYA
Astounding increases in key metrics such as Onboarding Completion Rate, DAUs, WAUs, MAUs, Feature Adoption Rate, and an impressive Product NPS. The cherry on top was our app being spotlighted by Apple in the App Store - a testament to the quality and impact of their work.
Working with Ritu and her dedicated team has been an absolute pleasure. Their expertise spans across product strategy, UX, and UI design. They consistently went above and beyond, leaving no stone unturned. We're more than just satisfied with The Data Duck; we're elated. Thank you for changing the trajectory of our brand. We couldn't recommend you more highly.

Namrata
Founder, MAMMA-MIYA
Astounding increases in key metrics such as Onboarding Completion Rate, DAUs, WAUs, MAUs, Feature Adoption Rate, and an impressive Product NPS. The cherry on top was our app being spotlighted by Apple in the App Store - a testament to the quality and impact of their work.
Working with Ritu and her dedicated team has been an absolute pleasure. Their expertise spans across product strategy, UX, and UI design. They consistently went above and beyond, leaving no stone unturned. We're more than just satisfied with The Data Duck; we're elated. Thank you for changing the trajectory of our brand. We couldn't recommend you more highly.
Dr Sonali Kohli
Founder, eda baby
Saved 82% on GTM and awareness building.
Thanks to the guerilla marketing strategy and clarity provided by The Data Duck.

Brand Clarity Score Indicators

1
Brand Purpose Understanding:
Brand Purpose Understanding: Measures how well consumers understand what the brand does.
2
Value Proposition Clarity:
Assesses how clearly the brand communicates its value to consumers.
3
Brand Consistency:
Evaluates the consistency of the brand's messaging across various platforms and touchpoints.
4
Brand Differentiation:
Assesses how distinct the brand is from its competitors.
5
Customer Loyalty and Engagement:
Measures the level of customer engagement and loyalty towards the brand.
6
Visual Identity Clarity:
Evaluates how recognizable and clear the brand's visual elements are (like logo and color scheme).
7
Emotional Connection:
Assesses the brand's emotional impact on its audience
8
Brand Awareness:
Measures how well-known the brand is among its target audience.
9
Customer Feedback and Perception:
Gathers direct consumer feedback on their perception of the brand.
10
Social Media Engagement:
Analyzes the brand's effectiveness and clarity on social media platforms. We quantify these indicators through surveys, focus groups, and digital analytics, providing a comprehensive view of the brand's clarity and impact in the market.

1
Brand Purpose Understanding:
Brand Purpose Understanding: Measures how well consumers understand what the brand does.
2
Value Proposition Clarity:
Assesses how clearly the brand communicates its value to consumers.
3
Brand Consistency:
Evaluates the consistency of the brand's messaging across various platforms and touchpoints.
4
Brand Differentiation:
Assesses how distinct the brand is from its competitors.
5
Customer Loyalty and Engagement:
Measures the level of customer engagement and loyalty towards the brand.
6
Visual Identity Clarity:
Evaluates how recognizable and clear the brand's visual elements are (like logo and color scheme).
7
Emotional Connection:
Assesses the brand's emotional impact on its audience
8
Brand Awareness:
Measures how well-known the brand is among its target audience.
9
Customer Feedback and Perception:
Gathers direct consumer feedback on their perception of the brand.
10
Social Media Engagement:
Analyzes the brand's effectiveness and clarity on social media platforms. We quantify these indicators through surveys, focus groups, and digital analytics, providing a comprehensive view of the brand's clarity and impact in the market.

Impact of our Brand Clarity Program

The Brand Clarity and GTM Program was a revelation. The shift from selling 'learning' to 'fun' resonated deeply with our audience. It wasn't just a change in wording; it was a fundamental shift in our brand identity. This new approach brought an influx of engagement, turning passive customers into active brand advocates. Our CAC reduced by 83%, customer service time dropped by 72% and sales have gone 4x. The way Ritu goes to the fundamentals and help you build messaging and a brand that stands out, from the ground up, is truly magical!

Nidhi, Founder, Kitsters