Transform observers into obsessors with crystal-clear
brand positioning
Your brand has 5 seconds to communicate its value. We make every second count.
Your brand has 5 seconds to communicate its value. We make every second count.
Why The Data Duck for Brand Clarity
Why The Data Duck for Brand Clarity
01-05
Data-Driven Storytelling
Twenty years of using a unique blend of storytelling and data-led perspectives to cut through the clutter
02-05
Optimize Marketing, Achieve Success
Save money on marketing and unlock success on the first go
03-03
Transform with Clarity and Innovation
Transform your businessthrough clarity, innovation, and a sustainable GTM
04-05
Attract Investors Instantly
Prime your brand for investors.First impressions matter.
05-05
Work with Experts
Work with Ritu David and Tulika Nair. Not an intern.
01-05
Data-Driven Storytelling
Twenty years of using a unique blend of storytelling and data-led perspectives to cut through the clutter
02-05
Optimize Marketing, Achieve Success
Save money on marketing and unlock success on the first go
03-03
Transform with Clarity and Innovation
Transform your businessthrough clarity, innovation, and a sustainable GTM
04-05
Attract Investors Instantly
Prime your brand for investors.First impressions matter.
05-05
Work with Experts
Work with Ritu David and Tulika Nair. Not an intern.
Our Unique Approach
Our Unique Approach
We blend storytelling and design to make complex value adds clear within five seconds of a person interacting with any touchpoint including founders.
We blend storytelling and design to make complex value adds clear within five seconds of a person interacting with any touchpoint including founders.
Let's Talk
Let's Talk
Assessing and Enhancing Your Brand Clarity Score: The Foundation for Achieving NPS
Assessing and Enhancing Your Brand Clarity Score: The Foundation for Achieving NPS
Have You Already Gone to Market?
Have You Already Gone to Market?
Don’t worry! Let us calculate your brand clarity score and rework your brand
Don’t worry! Let us calculate your brand clarity score and rework your brand
Improve Your Clarity Score
Improve Your Clarity Score
NPS comes later. Without a Clarity Score, you will never achieve NPS. Your Clarity Score is the foundation of your NPS.
NPS comes later. Without a Clarity Score, you will never achieve NPS. Your Clarity Score is the foundation of your NPS.
What is Your Clarity Score
What is Your Clarity Score
Clarity Score is achieved when your valueadd is crystal. What is the atomic unit of your product?
Clarity Score is achieved when your valueadd is crystal. What is the atomic unit of your product?
Calculating Brand Clarity Score
Calculating Brand Clarity Score
To create a Brand Clarity Score, we select indicators that effectively measure the clarity and impact of a brand's messaging and presence. Each question is scored out of one to allocate a total score out of 10. The indicators we assess include:
To create a Brand Clarity Score, we select indicators that effectively measure the clarity and impact of a brand's messaging and presence. Each question is scored out of one to allocate a total score out of 10. The indicators we assess include:
Trusted by Startup Founders
Trusted by Startup Founders
Dr Sonali Kohli
Founder, eda baby
Saved 82% on GTM and awareness building.
Thanks to the guerilla marketing strategy and clarity provided by The Data Duck.
Namrata
Founder, MAMMA-MIYA
Astounding increases in key metrics such as Onboarding Completion Rate, DAUs, WAUs, MAUs, Feature Adoption Rate, and an impressive Product NPS. The cherry on top was our app being spotlighted by Apple in the App Store - a testament to the quality and impact of their work.
Working with Ritu and her dedicated team has been an absolute pleasure. Their expertise spans across product strategy, UX, and UI design. They consistently went above and beyond, leaving no stone unturned. We're more than just satisfied with The Data Duck; we're elated. Thank you for changing the trajectory of our brand. We couldn't recommend you more highly.
Namrata
Founder, MAMMA-MIYA
Astounding increases in key metrics such as Onboarding Completion Rate, DAUs, WAUs, MAUs, Feature Adoption Rate, and an impressive Product NPS. The cherry on top was our app being spotlighted by Apple in the App Store - a testament to the quality and impact of their work.
Working with Ritu and her dedicated team has been an absolute pleasure. Their expertise spans across product strategy, UX, and UI design. They consistently went above and beyond, leaving no stone unturned. We're more than just satisfied with The Data Duck; we're elated. Thank you for changing the trajectory of our brand. We couldn't recommend you more highly.
Dr Sonali Kohli
Founder, eda baby
Saved 82% on GTM and awareness building.
Thanks to the guerilla marketing strategy and clarity provided by The Data Duck.
Brand Clarity Score Indicators
Brand Clarity Score Indicators
1
Brand Purpose Understanding:
Brand Purpose Understanding: Measures how well consumers understand what the brand does.
2
Value Proposition Clarity:
Assesses how clearly the brand communicates its value to consumers.
3
Brand Consistency:
Evaluates the consistency of the brand's messaging across various platforms and touchpoints.
4
Brand Differentiation:
Assesses how distinct the brand is from its competitors.
5
Customer Loyalty and Engagement:
Measures the level of customer engagement and loyalty towards the brand.
6
Visual Identity Clarity:
Evaluates how recognizable and clear the brand's visual elements are (like logo and color scheme).
7
Emotional Connection:
Assesses the brand's emotional impact on its audience
8
Brand Awareness:
Measures how well-known the brand is among its target audience.
9
Customer Feedback and Perception:
Gathers direct consumer feedback on their perception of the brand.
10
Social Media Engagement:
Analyzes the brand's effectiveness and clarity on social media platforms. We quantify these indicators through surveys, focus groups, and digital analytics, providing a comprehensive view of the brand's clarity and impact in the market.
1
Brand Purpose Understanding:
Brand Purpose Understanding: Measures how well consumers understand what the brand does.
2
Value Proposition Clarity:
Assesses how clearly the brand communicates its value to consumers.
3
Brand Consistency:
Evaluates the consistency of the brand's messaging across various platforms and touchpoints.
4
Brand Differentiation:
Assesses how distinct the brand is from its competitors.
5
Customer Loyalty and Engagement:
Measures the level of customer engagement and loyalty towards the brand.
6
Visual Identity Clarity:
Evaluates how recognizable and clear the brand's visual elements are (like logo and color scheme).
7
Emotional Connection:
Assesses the brand's emotional impact on its audience
8
Brand Awareness:
Measures how well-known the brand is among its target audience.
9
Customer Feedback and Perception:
Gathers direct consumer feedback on their perception of the brand.
10
Social Media Engagement:
Analyzes the brand's effectiveness and clarity on social media platforms. We quantify these indicators through surveys, focus groups, and digital analytics, providing a comprehensive view of the brand's clarity and impact in the market.
Impact of our Brand Clarity Program
Impact of our Brand Clarity Program
The Brand Clarity and GTM Program was a revelation. The shift from selling 'learning' to 'fun' resonated deeply with our audience. It wasn't just a change in wording; it was a fundamental shift in our brand identity. This new approach brought an influx of engagement, turning passive customers into active brand advocates. Our CAC reduced by 83%, customer service time dropped by 72% and sales have gone 4x. The way Ritu goes to the fundamentals and help you build messaging and a brand that stands out, from the ground up, is truly magical!
Nidhi, Founder, Kitsters
The Data Duck is Code for Climate certified . What does this mean? Reduce the carbon emissions of your product design, UI/UX, marketing stack and tech stack
The Data Duck is Code for Climate certified . What does this mean? Reduce the carbon emissions of your product design, UI/UX, marketing stack and tech stack
The Data Duck is Code for Climate certified . What does this mean? Reduce the carbon emissions of your product design, UI/UX, marketing stack and tech stack
The Data Duck is Code for Climate certified . What does this mean? Reduce the carbon emissions of your product design, UI/UX, marketing stack and tech stack
The Data Duck is Code for Climate certified . What does this mean? Reduce the carbon emissions of your product design, UI/UX, marketing stack and tech stack
The Data Duck is Code for Climate certified . What does this mean? Reduce the carbon emissions of your product design, UI/UX, marketing stack and tech stack
Let's build something great together.
Email us
us@thedataduck.com
Call Us
+91 77381 59843
Australia
Melbourne, Australia. 2a Clifton Grove, Hawthorn East
Germany
Düsseldorf, Germany
India
Level 5 North Annex, Tower 2A, One World Center, Mumbai
Let's build something great together.
Email us
us@thedataduck.com
Call Us
+91 77381 59843
Australia
Melbourne, Australia. 2a Clifton Grove, Hawthorn East
Germany
Düsseldorf, Germany
India
Level 5 North Annex, Tower 2A, One World Center, Mumbai
Let's build something great together.
Email us
us@thedataduck.com
Call Us
+91 77381 59843
Australia
Melbourne, Australia. 2a
Clifton Grove, Hawthorn East
Germany
Düsseldorf, Germany
India
Level 5 North Annex, Tower 2A, One World Center, Mumbai
Needs
UI/UX
Brand Universe Creation
Omnichannel Marketing
Consumer Insights
Creative Strategy
Decarbonising Marketing Strategy
Decarbonising your Tech
GTM
Solutions
Risk Mitigaton
Diversification - New Areas for Growth
Sustaining & Accelerating Growth
Programs
5 Hour Super Power
Brand Clarity Score Audit
Design Doctor
Vital Growth Sprint (Carbon)
UI/UX Audit
GTM for Overseas Brands Launching in India
GTM for Indian Brands
Other
Want to talk like a duck and walk like a duck? Join The Data Duck Academy
Join Now
© 2024 by The Data Duck. All rights reserved.
Needs
UI/UX
Brand Universe Creation
Omnichannel Marketing
Consumer Insights
Creative Strategy
Decarbonising Marketing Strategy
Decarbonising your Tech
GTM
Solutions
Risk Mitigaton
Diversification - New Areas for Growth
Sustaining & Accelerating Growth
Programs
5 Hour Super Power
Brand Clarity Score Audit
Design Doctor
Vital Growth Sprint (Carbon)
UI/UX Audit
GTM for Overseas Brands Launching in India
GTM for Indian Brands
Other
Want to talk like a duck and walk like a duck? Join The Data Duck Academy
Join Now
© 2024 by The Data Duck. All rights reserved.
Needs
UI/UX
Brand Universe Creation
Omnichannel Marketing
Consumer Insights
Creative Strategy
Decarbonising Marketing Strategy
Decarbonising your Tech
GTM
Solutions
Risk Mitigaton
Diversification - New Areas for Growth
Sustaining & Accelerating Growth
Programs
5 Hour Super Power
Brand Clarity Score Audit
Design Doctor
Vital Growth Sprint (Carbon)
UI/UX Audit
GTM for Overseas Brands Launching in India
GTM for Indian Brands
Other
Want to talk like a duck and walk like a duck? Join The Data Duck Academy
Join Now
© 2024 by The Data Duck. All rights reserved.
Acknowledgement of Country
Country Road celebrates the lands and waters that give us life; into which the songlines, stories, songs, ancestors and dreamings of First Nations peoples are woven. May we pay respect to all First Nations people, past and present, for their generosity and custodianship of Country.
Acknowledgement of Country
Country Road celebrates the lands and waters that give us life; into which the songlines, stories, songs, ancestors and dreamings of First Nations peoples are woven. May we pay respect to all First Nations people, past and present, for their generosity and custodianship of Country.
Acknowledgement of Country
Country Road celebrates the lands and waters that give us life; into which the songlines, stories, songs, ancestors and dreamings of First Nations peoples are woven. May we pay respect to all First Nations people, past and present, for their generosity and custodianship of Country.
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