Results/Moda operandi
INDUSTRY
Home decor
ROLE
UX design, UI/UX, engineering, QA, and Product Management
YEAR
2019
WEBSITE
The problems
1.
Convincing instant-gratification customers to wait months for unmade luxury fashion using trust-driven design.
2.
Our solution
Crafted a personalized digital experience to make customers feel joy during large purchases.
Combined behavioral science and UX to design for positive emotional triggers.
Integrated seamless interactions, ensuring each step feels smooth and rewarding.
Business impact
Brand recall was always strong but a November 2020 Survey found that luxury shoppers open Moda Operandi first, ahead of competitors sites and even sites of fashion Maisons.
19%+
Increased revenue
$3,000
Customer Lifetime Value (CLV)
10%
Lowered the Bounce Rate
$95–$110
Customer Acquisition Cost (CAC)
Hourly Updates
We ensured seamless third-party integrations and ongoing updates, maintaining a smooth luxury experience as new collections launched daily.
Salesforce integration
Our QA team manages two-stage payments and updates Salesforce, ensuring accuracy in deposits and balances for each customer transaction.
Lauren Santo Damingo