21 years, 2,000+ solutions, $250M+ value generated
83% CAC drop. 10x CLV lift.
Trusted by leaders from Tata, Calm, Apple, 360 ONE, Moda Operandi, Tony Robbins, Jeremy Coller, Sachin Tendulkar.
Featured by COGX, Anthem, Apple.
Heading here!
Heading here!
Moda Operandi is the global destination for luxury fashion, providing bespoke access, brand discovery, and unparalleled curation.
Moda Operandi is the global destination for luxury fashion, providing bespoke access, brand discovery, and unparalleled curation.
Founded in 2010 by Lauren Santo Domingo and Aslaug Magnusdottir, Moda Operandi is an online luxury fashion retailer that allows customers to preorder looks directly from designers, immediately after their runway show.
Founded in 2010 by Lauren Santo Domingo and Aslaug Magnusdottir, Moda Operandi is an online luxury fashion retailer that allows customers to preorder looks directly from designers, immediately after their runway show.
INDUSTRY
Home decor
ROLE
UX design, UI/UX, engineering, QA, and Product Management
YEAR
2019
WEBSITE
The problems
1.
Convincing instant-gratification customers to wait months for unmade luxury fashion using trust-driven design.
Convincing instant-gratification customers to wait months for unmade luxury fashion using trust-driven design.
Convincing instant-gratification customers to wait months for unmade luxury fashion using trust-driven design.
Convincing instant-gratification customers to wait months for unmade luxury fashion using trust-driven design.
2.
Market growth was limited by outdated, non-data-driven platforms, weak multi-channel recommendations, tough competition, and a clunky payment process.
Market growth was limited by outdated, non-data-driven platforms, weak multi-channel recommendations, tough competition, and a clunky payment process.
Market growth was limited by outdated, non-data-driven platforms, weak multi-channel recommendations, tough competition, and a clunky payment process.
Market growth was limited by outdated, non-data-driven platforms, weak multi-channel recommendations, tough competition, and a clunky payment process.
3.
Convincing instant-gratification customers to wait months for unmade luxury fashion using trust-driven design.
Convincing instant-gratification customers to wait months for unmade luxury fashion using trust-driven design.
Convincing instant-gratification customers to wait months for unmade luxury fashion using trust-driven design.
Convincing instant-gratification customers to wait months for unmade luxury fashion using trust-driven design.
4.
Market growth was limited by outdated, non-data-driven platforms, weak multi-channel recommendations, tough competition, and a clunky payment process.
Market growth was limited by outdated, non-data-driven platforms, weak multi-channel recommendations, tough competition, and a clunky payment process.
Market growth was limited by outdated, non-data-driven platforms, weak multi-channel recommendations, tough competition, and a clunky payment process.
Market growth was limited by outdated, non-data-driven platforms, weak multi-channel recommendations, tough competition, and a clunky payment process.
5
Convincing instant-gratification customers to wait months for unmade luxury fashion using trust-driven design.
Convincing instant-gratification customers to wait months for unmade luxury fashion using trust-driven design.
Convincing instant-gratification customers to wait months for unmade luxury fashion using trust-driven design.
Convincing instant-gratification customers to wait months for unmade luxury fashion using trust-driven design.
Our solution
1
Crafted a personalized digital experience to make customers feel joy during large purchases.
1
Crafted a personalized digital experience to make customers feel joy during large purchases.
1
Crafted a personalized digital experience to make customers feel joy during large purchases.
1
Crafted a personalized digital experience to make customers feel joy during large purchases.
1
Crafted a personalized digital experience to make customers feel joy during large purchases.
2
Combined behavioral science and UX to design for positive emotional triggers.
2
Combined behavioral science and UX to design for positive emotional triggers.
2
Combined behavioral science and UX to design for positive emotional triggers.
2
Combined behavioral science and UX to design for positive emotional triggers.
2
Combined behavioral science and UX to design for positive emotional triggers.
3
Integrated seamless interactions, ensuring each step feels smooth and rewarding.
3
Integrated seamless interactions, ensuring each step feels smooth and rewarding.
3
Integrated seamless interactions, ensuring each step feels smooth and rewarding.
3
Integrated seamless interactions, ensuring each step feels smooth and rewarding.
3
Integrated seamless interactions, ensuring each step feels smooth and rewarding.
4
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Business impact
Moda Operandi’s sales went up by 19% on an average month in the 6 months following the launch of the new site.
Moda Operandi’s sales went up by 19% on an average month in the 6 months following the launch of the new site.
Brand recall was always strong but a November 2020 Survey found that luxury shoppers open Moda Operandi first, ahead of competitors sites and even sites of fashion Maisons.
Brand recall was always strong but a November 2020 Survey found that luxury shoppers open Moda Operandi first, ahead of competitors sites and even sites of fashion Maisons.
19%+
Increased revenue
Increased revenue
$100K
Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC)
10%
Lowered the Bounce Rate
Lowered the Bounce Rate
$3,000
Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV)
Hourly Updates
We ensured seamless third-party integrations and ongoing updates, maintaining a smooth luxury experience as new collections launched daily.
Salesforce integration
Our QA team manages two-stage payments and updates Salesforce, ensuring accuracy in deposits and balances for each customer transaction.
We were able to get a team that worked with us in New York and also have support from India.
We were able to get a team that worked with us in New York and also have support from India.
We were able to get a team that worked with us in New York and also have support from India.
We were able to get a team that worked with us in New York and also have support from India.
Ritu understands luxury and was able to execute our rebranding across our digital assets. We will engage The Data Duck again to augment our internal team.
Thank you, Ritu.
Ritu understands luxury and was able to execute our rebranding across our digital assets. We will engage The Data Duck again to augment our internal team.
Thank you, Ritu.
Ritu understands luxury and was able to execute our rebranding across our digital assets. We will engage The Data Duck again to augment our internal team.
Thank you, Ritu.
Ritu understands luxury and was able to execute our rebranding across our digital assets. We will engage The Data Duck again to augment our internal team.
Thank you, Ritu.
Lauren Santo Damingo
Co-Founder & Chief Brand Officer,
Moda Operandi
We were able to get a team that worked with us in New York and also have support from India. Ritu understands luxury and was able to execute our rebranding across our digital assets. We will engage The Data Duck again to augment our internal team. Thank you, Ritu.
Lauren Santo Damingo
Co-Founder & Chief Brand Officer,
Moda Operandi
Transforming brands and human behaviour through strategy, creativity, tech, data and AI.
Transforming brands and human behaviour through strategy, creativity, tech, data and AI.
Transforming brands and human behaviour through strategy, creativity, tech, data and AI.
Transforming brands and human behaviour through strategy, creativity, tech, data and AI.
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