Leading through Knowledge
We recommended focusing strongly on product narrative in store, hiring good looking staff is a no-brainer but focusing deeply on knowledge, the chemistry, botany and design behind each product.
Pioneering Customisated experiences
We had a CRM system that tracked what customers bought and we gave samples according to ‘scent families’ or ‘perceived areas of need (skincare or haircare’).
![aesop](images/aesop/sideimgone.jpg)