Are you in the 12%?

A survey of 183 large companies across 4 countries uncovered that 84% of companies forget to design half of their stakeholders’ user experience. Are you pleased with your design team?

Creating an asset that converts

“Design is not just what it looks like and feels like. Design is how it works” – Steve Jobs

6 steps to user centricity

What is User Experience Design? User Experience is the value that you provide to your user when he is using your product. “User Experience Design (UXD or UED) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.” — Wikipedia Developing a …

Metrics The Data Duck Chases and Why

Acquisition Metrics Trial-Customer Conversion Rate What it is: This tells us the rate at which (free) trial users convert to paying customers. This number is a starting point to forecast paying customers. It provides insights into the trial experience. It’s helpful to track trials as a funnel and understand conversions at various milestones. As with most …

Top 5 things we learnt while designing for senior citizens

At The Data Duck, we strive to design with empathy because that’s core to our UX approach. It’s what we believe best helps our users accomplish their tasks.

Data-Driven Design: The Data Duck Way

Never design blind.

When designing we are guided by the invisible hand of data: information about what works and what doesn’t. Features that look good on paper may end up being impractical or confusing, preventing users from achieving their desired outcomes …