Custom Software MVP Builder

Go to market quickly with a high-quality Minimum Viable Product.







Grow your business

We use a structured process to build your MVP quickly and on budget. Our product experts will streamline your MVP to the most important features. Then, our top talent UX/UI and development teams will design and build your MVP from the ground up. This allows you to rapidly launch, prove the product’s main assumptions so your business can grow as soon as possible.

Our Process

Phase 1. Product Scope

The Product Scope is an intensive, 7-day, structured process. It all starts with an immersive focus session where you’ll sit down with product experts and ex startup founders to dive into the product vision from a business standpoint. From this point, we will create the right list of user stories for the design of your Minimum Viable Product.

Phase 2. Design Brief

The design brief starts with a product scope - either created by us or provided by you - with all the user stories, UX personas, or a list of features and stakeholder analysis.

Phase 3. Key Screens

We start by creating the most important screens for your product. This allows you to see exactly how your product will look and then approve the design.

Phase 4. All Screens

Once you are happy and approve the Key Screens we extend the design to the remaining screens and deliver the full product UX/UI.

Phase 5. Development

After your software is fully designed and approved we start the implementation phase. During this phase we progressively deliver the modules of the app, so you can test them during the process.

Key benefits of using
The Data Duck to build your MVP


Reduced Risk

We don’t want to help you build a full-featured product only to discover the market doesn’t want it. We want you to succeed. We will focus on the vital features needed to test your product’s main assumptions - leaving unnecessary features behind, or saving them for later iterations.


Reduced Cost

By cutting down the feature list to the essential core that is needed to prove your product’s assumptions, you’re not only reducing the risk but also reducing the cost. You will spend less on product development and at the initial iteration phase - fewer features equals less maintenance.


Time to Market

The quicker you can test your assumptions the quicker you can get to market. By saving time you will save a considerable amount of energy by using this streamlined methodology.


Focus on Growing the Business

Building an MVP is the quickest way to grow your business - especially if you use expert product builders to help you. It allows you to focus on the business vision. Bringing a team of experts on board will kick-start your business and get the ball rolling - and, in the beginning, is much quicker and safer than hiring an in-house team.

Why The Data Duck?

The process itself includes several stages starting typically with Planning and Analysis followed by Design, Development, Testing and completed with the ongoing stage of Maintenance and Support.

Contact Us
  • Top Talent

  • Proven Track Record

  • Business mindset

  • User centricity

  • Lean product development

  • Cross industry experience

  • Dedicated in house team

Astounding increases in key metrics such as Onboarding Completion Rate, DAUs, WAUs, MAUs, Feature Adoption Rate, and an impressive Product NPS. The cherry on top was our app being spotlighted by Apple in the App Store - a testament to the quality and impact of their work.

Working with Ritu and her dedicated team has been an absolute pleasure. Their expertise spans across product strategy, UX, and UI design. They consistently went above and beyond, leaving no stone unturned. We're more than just satisfied with The Data Duck; we're elated. Thank you for changing the trajectory of our brand. We couldn't recommend you more highly.



Our partnership with The Data Duck has been nothing short of transformative for MAMMA-MIYA. Under their expert guidance, we embarked on a comprehensive redesign journey

Prior to collaborating with them, we saw our product through a narrow lens. They very patiently understood the vision, the customer needs and insights and the existing product. And based on that solid understanding, they encouraged us to shift our perspective, helping us understand and redefine our user goals. This was a pivotal moment for us, influencing the way we approached every feature and design aspect, all of it with huge user empathy.



The team, under the leadership of Ritu, have done an exemplary job and delivered beyond expectations. Am truly happy with the commitment of Ritu and her team, and the solid skillset they bring to the table.

The team at The Data Duck, have recently designed and developed a mobile application and website for me, that has been launched globally. In fact, it is the first of its kind from India. The team’s continued endeavour to learn, understand, improve and contribute, will surely help them shine brighter, in the years ahead..

Praveen Kenneth

Founder, Freedom Guru

When the success of your product hinges on having a great user experience, the only option is to work with...

I’ve seen founders struggle to hire great designers and UX consultants because of the fierce competition. When the success of your product hinges on having a great user experience, the only option is to work with a specialist UX agency. But many good UX design companies who do excellent work fly under the radar and get new projects only through word of mouth. The Data Duck is one such firm.

Jeremy Coller

Chairman, Coller Capital

Ritu David crafted digital products that aided critical decision making at the highest levels of government...

We respect her aptitude as a data scientist who understands human behaviour on digital platforms and thank her for her contribution.

Paul Symon

Director, Defense Intelligence organization

Ritu and her team ran product sprints with us and co-created our GTM version of the Calm website.

Their design sensibilities and strong understanding of human behaviour played a large role in the success of our product. While we have grown into having our own teams, we reach out to Ritu as a consultant from time to time. She has been part of our product design journey from the beginning.

Alex Tew

Co-Founder and Co-CEO Calm App

Our Clients

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UI & UX Design

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Other services



Brands help people make a choice, a choice among salts, financial institutions, political parties. And the choices are increasing.
The Data Duck ensures people choose you.

View the work The Data Duck did for Aesop, The Mills and Liberty Foods to create unforgettable brands that are always top of mind.



You can get an edge on the competition with a strong, integrated strategy that combines content marketing, research, technical SEO, social media, paid strategies, and other elements of online marketing.


UX Copywriting

We craft human- centric web experiences that create business value. We have made over 160 websites for clients across 12 countries and various industries.

Check out how The Data Duck has helped Moda Operandi, BHP Billiton and Marriott Bonvoy improve business top line and meet their strategic objectives.


Get in touch

If you think good design is expensive,
you should look at the cost of bad design.

- Ralf Speth

Let's build something
great together.

We’ve worked with clients of all sizes, from enterprise brands to funded startups. Let’s talk about your project and how we can help provide value.


Melbourne, Australia.
2a Clifton Grove,
Hawthorn East
ABN: 88646314114

Mumbai, India.
The Quorum Mumbai
5th Floor, Cabin 508, Tower 2A,
North Annex, One World Center,
Senapati Bapat Marg, Saidham Nagar,
Lower Parel, Mumbai,
Maharashtra 400013

Düsseldorf, Germany.