Start with People
We create unforgettable experiences that connect & enrich people’s lives. Partner with us to create brands worth being evangelical about. We help brands find and communicate their purpose.
Phase 1. Understanding and discover
This yields: Data and Context. We assess the
- Mission and Vision
Customers and Experience
- Key Products and Services
- Culture and History
- Business Strategy
- Market Environment
- Competitor Landscape
Primary Research and Analysis
Outcome: A Findings Report
Phase 2. Articulating and clarifying
This yields: Brand personality and the potential brand story
- Core values
- Brand Attributes
- Strengths and Weaknesses
- Opportunities and Threats
- Business Category
- Target Market
- Competitive Advantage
Phase 3. Positioning and Differentiating
This yields: Brand uniqueness and value
Unique value proposition: Who are we to our audiences? Why are we important to them?
Outcome: Brand Brief
Phase 4. Identifying and creating
This yields: Brand identity and creative assets
- Voice and Tone
- Key Messages
Outcome: Brand Plan
Phase 5. Applying and Extending
This yields: How you show up in the world
Online and Mobile
- Word of Mouth
- Trade Show design
- Public Relations
The Data Duck Services
Astounding increases in key metrics such as Onboarding Completion Rate, DAUs, WAUs, MAUs, Feature Adoption Rate, and an impressive Product NPS. The cherry on top was our app being spotlighted by Apple in the App Store - a testament to the quality and impact of their work.
Working with Ritu and her dedicated team has been an absolute pleasure. Their expertise spans across product strategy, UX, and UI design. They consistently went above and beyond, leaving no stone unturned. We're more than just satisfied with The Data Duck; we're elated. Thank you for changing the trajectory of our brand. We couldn't recommend you more highly.
Our partnership with The Data Duck has been nothing short of transformative for MAMMA-MIYA. Under their expert guidance, we embarked on a comprehensive redesign journey
Prior to collaborating with them, we saw our product through a narrow lens. They very patiently understood the vision, the customer needs and insights and the existing product. And based on that solid understanding, they encouraged us to shift our perspective, helping us understand and redefine our user goals. This was a pivotal moment for us, influencing the way we approached every feature and design aspect, all of it with huge user empathy.
The team, under the leadership of Ritu, have done an exemplary job and delivered beyond expectations. Am truly happy with the commitment of Ritu and her team, and the solid skillset they bring to the table.
The team at The Data Duck, have recently designed and developed a mobile application and website for me, that has been launched globally. In fact, it is the first of its kind from India. The team’s continued endeavour to learn, understand, improve and contribute, will surely help them shine brighter, in the years ahead..
Founder, Freedom Guru
When the success of your product hinges on having a great user experience, the only option is to work with...
I’ve seen founders struggle to hire great designers and UX consultants because of the fierce competition. When the success of your product hinges on having a great user experience, the only option is to work with a specialist UX agency. But many good UX design companies who do excellent work fly under the radar and get new projects only through word of mouth. The Data Duck is one such firm.
Chairman, Coller Capital
Ritu David crafted digital products that aided critical decision making at the highest levels of government...
We respect her aptitude as a data scientist who understands human behaviour on digital platforms and thank her for her contribution.
Director, Defense Intelligence organization
Ritu and her team ran product sprints with us and co-created our GTM version of the Calm website.
Their design sensibilities and strong understanding of human behaviour played a large role in the success of our product. While we have grown into having our own teams, we reach out to Ritu as a consultant from time to time. She has been part of our product design journey from the beginning.
Co-Founder and Co-CEO Calm App
Get a dedicated team for
Brands help people make a choice, a choice among salts, financial institutions, political parties. And the choices are increasing.
The Data Duck ensures people choose you.
View the work The Data Duck did for Aesop, The Mills and Liberty Foods to create unforgettable brands that are always top of mind.
You can get an edge on the competition with a strong, integrated strategy that combines content marketing, research, technical SEO, social media, paid strategies, and other elements of online marketing.
We craft human- centric web experiences that create business value. We have made over 160 websites for clients across 12 countries and various industries.
Check out how The Data Duck has helped Moda Operandi, BHP Billiton and Marriott Bonvoy improve business top line and meet their strategic objectives.
If you think good design is expensive,
you should look at the cost of bad design.
- Ralf Speth
Let's build something
We’ve worked with clients of all sizes, from enterprise brands to funded startups. Let’s talk about your project and how we can help provide value.