Start with People
We create unforgettable experiences that connect & enrich people’s lives. Partner with us to create brands worth being evangelical about. We help brands find and communicate their purpose.
Phase 1. Understanding and discover
This yields: Data and Context. We assess the
- Mission and Vision
- Customers and Experience
- Key Products and Services
- Culture and History
- Business Strategy
- Market Environment
- Competitor Landscape
- Primary Research and Analysis
Outcome: A Findings Report
Phase 2. Articulating and clarifying
This yields: Brand personality and the potential brand story
- Core values
- Brand Attributes
- Strengths and Weaknesses
- Opportunities and Threats
- Business Category
- Target Market
- Competitive Advantage
Phase 3. Positioning and Differentiating
This yields: Brand uniqueness and value
Unique value proposition: Who are we to our audiences? Why are we important to them?
Outcome: Brand Brief
Phase 4. Identifying and creating
This yields: Brand identity and creative assets
- Voice and Tone
- Key Messages
- Creative Direction
Outcome: Brand Plan
Phase 5. Applying and Extending
This yields: How you show up in the world
- Online and Mobile
- Word of Mouth
- Brand Manual
- Trade Show design
- Public Relations
The Data Duck Services
What They Say About Us
Chairman, Coller Capital
When the success of your product hinges on having a great user experience, the only option is to work with...
I’ve seen founders struggle to hire great designers and UX consultants because of the fierce competition. When the success of your product hinges on having a great user experience, the only option is to work with a specialist UX agency. But many good UX design companies who do excellent work fly under the radar and get new projects only through word of mouth. The Data Duck is one such firm.
Director, Defense Intelligence organization
Ritu David crafted digital products that aided critical decision making at the highest levels of government...
Ritu David crafted digital products that aided critical decision making at the highest levels of government. We respect her aptitude as a data scientist and who understands human behaviour on digital platforms and thank her for her contribution.
Co-Founder and Co-CEO Calm App
Ritu and her team ran product sprints with us and co-created our GTM version of the Calm website.
Ritu and her team ran product sprints with us and co-created our GTM version of the Calm website. Their design sensibilities and strong understanding of human behaviour played a large role in the success of our product. While we have grown into having our own teams, we reach out to Ritu as a consultant from time to time. She has been part of our product design journey from the beginning.
Get a dedicated team for
Brands help people make a choice, a choice among salts, financial institutions, political parties. And the choices are increasing.
The Data Duck ensures people choose you.
View the work The Data Duck did for Aesop, The Mills and Liberty Foods to create unforgettable brands that are always top of mind.
Our team of qualified and experienced software testers can check your product on various parameters like applicability, functionality, security and scalability, to ensure that it meets quality standards and your expectations. By putting your software product or application through a rigorous, unbiased testing process, you can be confident of its caliber and performance.
You can get an edge on the competition with a strong, integrated strategy that combines content marketing, research, technical SEO, social media, paid strategies, and other elements of online marketing.
Do you need to focus on the big picture and growth while someone else focuses on the minute details? Reach out to us and hire certified project managers to ensure your project is on track and on quality. Our technical and business project managers have handled hundreds of projects and are highly skilled.
We craft human- centric web experiences that create business value. We have made over 160 websites for clients across 12 countries and various industries.
Check out how The Data Duck has helped Moda Operandi, BHP Billiton and Marriott Bonvoy improve business top line and meet their strategic objectives.
If you think good design is expensive,
you should look at the cost of bad design.
- Ralf Speth
Let's build something
We’ve worked with clients of all sizes, from enterprise brands to funded startups. Let’s talk about your project and how we can help provide value.