Branding
Social is how customers hear about you
Search is how they find you
Brand is how they remember you
98
Brands
12
Countries
9
industries
Start with People
We create unforgettable experiences that connect & enrich people’s lives. Partner with us to create brands worth being evangelical about. We help brands find and communicate their purpose.
Our Process
Phase 1. Understanding and discover
This yields: Data and Context. We assess the
- Mission and Vision
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Customers and Experience
- Key Products and Services
- Culture and History
- Business Strategy
- Market Environment
- Competitor Landscape
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Primary Research and Analysis
Outcome: A Findings Report
Phase 2. Articulating and clarifying
This yields: Brand personality and the potential brand story
- Core values
- Brand Attributes
- Strengths and Weaknesses
- Opportunities and Threats
- Future-Casting
- Business Category
- Audiences
- Target Market
- Differentiators
- Competitive Advantage
Phase 3. Positioning and Differentiating
This yields: Brand uniqueness and value
Unique value proposition: Who are we to our audiences? Why are we important to them?
Outcome: Brand Brief
Phase 4. Identifying and creating
This yields: Brand identity and creative assets
- Name
- Logo
- Tagline
- Narrative
- Personality
- Voice and Tone
- Key Messages
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Creative Direction
Outcome: Brand Plan
Phase 5. Applying and Extending
This yields: How you show up in the world
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Environment
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Online and Mobile
- Word of Mouth
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Brand Manual
- Signage
- Packaging
- Trade Show design
- Advertising
- Public Relations
- Events
The Data Duck Services
01
Brand Creation
Defining the unique positioning and essence of a brand, leading to experiential design, building brand equity.
02
Brand Design
Expressing the essence of a brand through its visual identity, and building its visual, digital, and experiential world.
03
Brand Rejuvenation
Enabling a brand to reinvent itself while retaining its essence in a changing marketplace. Brands must battle their competitors to demonstrate that they are continually enhancing both their products and services in response to changing social or cultural trends. A rebranding is often the most effective way to do this.
How Are We Different
Contact Us-
Quality assurance
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Excellent Support
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Affordable price
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Great partnership
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Rest assured
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Expert team
Astounding increases in key metrics such as Onboarding Completion Rate, DAUs, WAUs, MAUs, Feature Adoption Rate, and an impressive Product NPS. The cherry on top was our app being spotlighted by Apple in the App Store - a testament to the quality and impact of their work. 
Working with Ritu and her dedicated team has been an absolute pleasure. Their expertise spans across product strategy, UX, and UI design. They consistently went above and beyond, leaving no stone unturned. We're more than just satisfied with The Data Duck; we're elated. Thank you for changing the trajectory of our brand. We couldn't recommend you more highly.
Namrata
Founder, MAMMA-MIYA
Our partnership with The Data Duck has been nothing short of transformative for MAMMA-MIYA. Under their expert guidance, we embarked on a comprehensive redesign journey
Prior to collaborating with them, we saw our product through a narrow lens. They very patiently understood the vision, the customer needs and insights and the existing product. And based on that solid understanding, they encouraged us to shift our perspective, helping us understand and redefine our user goals. This was a pivotal moment for us, influencing the way we approached every feature and design aspect, all of it with huge user empathy.
Aashika
Founder, MAMMA-MIYA
The team, under the leadership of Ritu, have done an exemplary job and delivered beyond expectations. Am truly happy with the commitment of Ritu and her team, and the solid skillset they bring to the table.
The team at The Data Duck, have recently designed and developed a mobile application and website for me, that has been launched globally. In fact, it is the first of its kind from India. The team’s continued endeavour to learn, understand, improve and contribute, will surely help them shine brighter, in the years ahead..
Praveen Kenneth
Founder, Freedom Guru
When the success of your product hinges on having a great user experience, the only option is to work with...
I’ve seen founders struggle to hire great designers and UX consultants because of the fierce competition. When the success of your product hinges on having a great user experience, the only option is to work with a specialist UX agency. But many good UX design companies who do excellent work fly under the radar and get new projects only through word of mouth. The Data Duck is one such firm.
Jeremy Coller
Chairman, Coller Capital
Ritu David crafted digital products that aided critical decision making at the highest levels of government...
We respect her aptitude as a data scientist who understands human behaviour on digital platforms and thank her for her contribution.
Paul Symon
Director, Defense Intelligence organization
Ritu and her team ran product sprints with us and co-created our GTM version of the Calm website.
Their design sensibilities and strong understanding of human behaviour played a large role in the success of our product. While we have grown into having our own teams, we reach out to Ritu as a consultant from time to time. She has been part of our product design journey from the beginning.
Alex Tew
Co-Founder and Co-CEO Calm App
Our Clients
GET IN TOUCH TO GET THE BEST
BRANDING FROM US
If you think good design is expensive,
you should look at the cost of bad design.
- Ralf Speth
Let's build something
great together.
We’ve worked with clients of all sizes, from enterprise brands to funded startups. Let’s talk about your project and how we can help provide value.
Melbourne, Australia.
2a Clifton Grove,
Hawthorn East
ABN: 88646314114
Mumbai, India.
The Quorum Mumbai
5th Floor, Cabin 508, Tower 2A,
North Annex, One World Center,
Senapati Bapat Marg, Saidham Nagar,
Lower Parel, Mumbai,
Maharashtra 400013
Düsseldorf, Germany.