The problems

01 02

Moda Operandi sells fashion that hasn’t even been made yet! In an age of instant gratification, we designed to woo customers into placing orders they might get 5 months down the line. Mindful design created desire and trust - moving fast fashion slow, that’s true luxury.

02 02

The bulk of the market opportunity lay outside truck shows. Competition for this market is strong. The design of the web and app portal was outdated - not driven by data. The recommendation engine did not support multiple channels. The payment process was clunky.

Our Solution

01 03

Feeling Joy Online

We created a strongly personalised and interactive experience to ensure customers spending $20,000 in a single transaction feel joy. Our behavioural scientists and data scientists worked closely with our UX design team to ensure endorphins and dopamine release at the right points.


Hourly Updates

We worked to ensure flawless interaction with multiple third-party systems to ensure a smooth experience for the luxury consumer. The site is in a constant state of flux as we upload multiple new trunk shows and collections daily.


Salesforce integration

Our QA team carefully manages the payment collection process as payment is collected in two instalments (deposit and balance) and updates Moda Operandi’s salesforce system.

Business Impact

Increased revenue

Moda Operandi’s sales went up by 19% on an average month in the 6 months following the launch of the new site.


Brand recall was always strong but a November 2020 Survey found that luxury shoppers open Moda Operandi first, ahead of competitors sites and even sites of fashion Maisons.

Lauren Santo Domingo

Co-Founder, Moda Operandi

We were able to get a team that worked with us in New York and also have support from India. Ritu understands luxury and was able to execute our rebranding across our digital assets. We will engage The Data Duck again to augment our internal team. Thank you, Ritu.

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